Rowman & Littlefield Publishers
Pages: 248
•
Trim: 6 x 9
978-1-4422-1779-9 • Hardback • August 2012 • $119.00 • (£92.00)
978-1-4422-1780-5 • Paperback • August 2012 • $54.00 • (£42.00)
978-1-4422-1781-2 • eBook • August 2012 • $48.50 • (£37.00)
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Acknowledgments
Introduction: You and the Media: A Consideration
Chapter 1: Media in Our Thoughts and Lives
Chapter 2: Media Usage in The United States
Chapter 3: Semiotics and Media Aesthetics
Chapter 4: Media and Textual Analysis
Chapter 5: Audiences I: Categories
Chapter 6: Audiences II: Effects
Chapter 7: The Mass Culture/Mass Society Hypothesis
Chapter 8: The Social Impact of New Media Technologies
Chapter 9: The Problem of Media Violence
Chapter 10: Media and Politics
Chapter 11: Media Artists
Glossary
Bibliography
Index
Berger has done it yet again -- a real hit! He is a scholar with a unique ability to popularize the study of media, and Media & Society is a powerful introductory textbook targeted to stimulate and inform undergraduates, combining theory with practice, along with questions and data to stimulate thought and discussion. The book is all-inclusive – all the theories are there: narratives, textual analysis, theories of art, uses and gratifications, audiences, and more. And the key theorists are also there: Propp, Eco, Sausure, Lotman, along with many others.
— A. Michael Noll, Annenberg School for Communication and Journalism at the University of Southern California
I find Media and Society by Arthur Asa Berger to be a very effective text for undergraduates. It gives a taste of both theoretical and real-world applications of the media. The diversity [of applications discussed] is helpful in engaging students, and it seems to be a uniquely well-balanced text
— Paul R. Kohl, Loras College
New features
Discussion of modernism and postmodernism in media
Expanded discussion of cell phone use and texting
Analysis of social media, especially Facebook's impact on young people
Detailed method for analyzing commercials
Discussion of the News of the World phone-hacking scandal and Murdoch’s media empire
Updated statistics
Revised chapter order to accomodate new material