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The Making of the Presidential Candidates 2012
978-1-4422-1169-8 • Hardback
December 2011 • $90.00 • (£57.95)
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978-1-4422-1170-4 • Paperback
December 2011 • $29.95 • (£18.95)
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978-1-4422-1171-1 • eBook
December 2011 • $28.99 • (£17.95)

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Pages: 252
Size: 6 1/2 x 9 1/2
Edited by William G. Mayer and Jonathan Bernstein
Contributions by Wayne P. Steger; Andrew Dowdle; Randall E. Adkins; Anthony Corrado; Andrew E. Busch; Michael Dukakis; Michael Cornfield; Stephen J. Farnsworth; S. Robert Lichter and Alan Silverleib
Political Science | POLITICAL SCIENCE / Political Process / Campaigns & Elections
Rowman & Littlefield Publishers
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The newest installment in a quadrennial series that now spans five presidential elections, this book presents a broad overview of the presidential nomination process and showcases some of the most interesting work now being done on the politics of presidential selection. Written by leading experts, including a former presidential candidate, The Making of Presidential Candidates 2012 covers a wide selection of topics, including the Tea Party, digital media campaigns, how television covers the nomination process, election forecasting, and campaign finance. The Making of the Presidential Candidates 2012 is valuable for students, specialists, and all readers with an interest in the ever-evolving presidential nomination process and American elections.
William G. Mayer is associate professor at Northeastern University.
Jonathan Bernstein writes A Plain Blog About Politics and also writes for The New Republic, Salon, and other publications.
Randall E. Adkins is professor of political science at University of Nebraska.
Andrew E. Busch is an associate professor of political science at the Claremont McKenna College, where he specializes in American government and politics.
Michael Cornfield is adjunct professor of political management at the George Washington University and is the author of Politics Moves Online and The Civic Web among others.
Anthony Corrado is a senior fellow at the Brookings Institute and is an expert on campaign finance, political party behavior, and campaign and election law. He also is Charles A. Dana Professor of Government at Colby College.
Andrew J. Dowdle is an assistant professor of political science at the University of Arkansas, Clinton Project coordinator in the David and Barbara Pryor Center for Arkansas Oral and Visual History, and editor of The American Review of Politics.
Michael S. Dukakis is the former Governor of Massachusetts and was the democratic presidential nominee in 1988. He teaches at Northeastern University.
Stephen J. Farnsworth is a professor of political science at Mary Washington College.
S. Robert Lichter is a professor of communications at George Mason University, where he also directs the Center for Media and Public Affairs and the Statistical Assessment Service (STATS).
Alan Silverleib is a reporter for CNN.
Wayne Steger is professor of Political Science at DePaul University. He is the author of numerous articles and chapters on presidential nominations and a former editor of the Journal of Political Marketing.

1. Why Are Presidential Nomination Races So Difficult to Forecast?
Wayne P. Steger, Andrew J. Dowdle, and Randall E. Adkins
2. Financing Presidential Nominations in the Post-Public Funding Era
Anthony Corrado
3. Political Movements, Presidential Nominations, and the Tea Party
Andrew E. Busch
4. The Experience of Running for President
Michael S. Dukakis
5. MORE: Digital Media and the Densification of Presidential Campaign Discourse
Michael Cornfield
6. How Television Covers the Presidential Nomination Process
Stephen J. Farnsworth and S. Robert Lichter
7. Theory Meets Practice: The Presidential Selection Process in the First Federal Election, 1788-89
William G. Mayer
APPENDIX By the Numbers: A Statistical Guide to the Presidential Nomination Process
Alan Silverleib and William G. Mayer
Dukakis recounts his triumphs and travails as a White House hopeful 24 years ago in an essay for a new book, The Making of the Presidential Candidates 2012.

This book is essential reading regarding the 2012 presidential election. The authors address vital questions of systemic importance regarding presidential selection, employing consistently sound arguments and evidence along the way. College classes on American parties, elections and the presidency will find this highly useful.
Steven E. Schier

Mayer and Bernstein have assembled an impressive group of scholars for a relevant and timely examination of the presidential candidate selection process. A fine addition to courses on parties and elections and the American presidency.
Mark D. Brewer, University of Maine

The work contains a rich resource of amassed survey data on nomination issues....A good, useful book for students of politics and for readers with a general interest in American elections. Summing Up: Recommended. (Previous Edition Praise)