Scarecrow Press
Pages: 213
•
Trim: 5½ x 8½
978-0-8108-4656-2 • Paperback • January 1987 • $61.00 • (£47.00)
Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.
...applies to all types of libraries...a thought-provoking treatise...
— Marketing Library Services
...this slim book alerts us to the problems and possibilities of marketing and public relations and may well be suited for a discussion guide or as one of the readings for a course in this field. The index, bibliography, and references are all helpful.
— Library Journal
...an important volume...the blend of practical information and theoretical concepts makes this volume extremely useful to library planners, managers, trustees, and practicing professionals.
— Lisca
Kies does a good job of clarifying the often unclear distinction between public relations and marketing. She also does a good job of describing the historical development, principles, and practices of public relations and marketing...useful for administrators and managers...
— Wilson Library Bulletin
Thoughtfully addressing all types of libraries...the author emphasizes the planning and evaluation processes...Though textbook-like in content, the study is concise and readable. A thorough and remarkably upbeat planning manual for managers and library pr/marketing specialists as well as students.
— Booklist
...the treatment given to public relations is refreshingly conceptual.
— Rq
...a persuasive and excellent introduction...probably the single best starting point both for experienced managers and for graduate students...
— Journal of Academic Librarianship
Her list of basic principles should be must reading and rereading for library administrators...definitely a title worth adding to professional collections and using as a basis for some close examination of an institution's position.
— VOYA
Quite simply it is not only the best and most lucid work on the topic of public relations which I have come across in the field of librarianship, but among the best I have read in a wide range of public relations manuals.
— Library Review