A ready reference and text designed for researchers, managers, and administrators who make research-based decisions, as well as students of the social sciences and business. The entire research process, from variables to final report, is covered step by step.
New in this edition is a chapter overview of multivariate techniques. Special features include a glossary of 248 research terms, a summary of fourteen types of instruments with examples, a research proposal checklist, flow charts for selecting appropriate statistical tests, and a flow chart for the entire research process, with alternatives at each decision point.
With every major concept are its definition, purpose, advantages, disadvantages, process, and an example. Readers are alerted to possible problems and cautioned.