Marketing to Libraries for the New Millennium

Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

Edited by Hendrik Edelman and Robert P. Holley

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'

Scarecrow Press / Assoc For Library Collections

Pages: 216 • Trim: 6 x 9

978-0-8108-4271-7 • Paperback • June 2002 • $79.00 • (£61.00)

Series: ALCTS Papers on Library Technical Services and Collections

Subjects: Business & Economics / Reference

Marketing to Libraries for the New Millennium

Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

Paperback

Summary

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'

Details

Scarecrow Press / Assoc For Library Collections

Pages: 216 • Trim: 6 x 9

978-0-8108-4271-7 • Paperback • June 2002 • $79.00 • (£61.00)

Series: ALCTS Papers on Library Technical Services and Collections

Subjects: Business & Economics / Reference

Author

Hendrik Edelman recently retired from the faculty of the Department of Library and Information Science at Rutgers University after forty years in the international book trade, academic librarianship, and library education. He expects to continue his many consulting, research, and teaching activities.

Robert P. Holley is a Professor of Library and Information Science, Library and Information Science Program at Wayne State University.

Table of Contents

Part 1 Part 1: Presentations
Chapter 2 Overview
Chapter 3 Keynote
Chapter 4 Compare and Contrast: How We Interpret the Results of the 1999 Survey
Chapter 5 "Triangle Talk": Publishers Vendors and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future
Chapter 6 Selling and Promoting Libraries: What Are Publishers and Vendors Doing to Reach Libraries?
Chapter 7 Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need
Chapter 8 Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom
Chapter 9 Conclusions
Part 10 Part 2: Results of the AAP/ALCTS Library Marketing Survey
Chapter 11 Publisher Questionnaire
Chapter 12 Vendor Questionnaire
Chapter 13 Library Questionnaire