R&L Education
Pages: 352
•
Trim: 8½ x 11
978-0-8108-3947-2 • Spiral bound • February 2001 • $119.00 • (£92.00)
William J. Banach is the CEO of Banach, Banach, & Cassidy, Inc., a Michigan-based marketing firm.
Chapter 1 Welcome to the world of radical change
Chapter 2 Perspectives on planning and marketing
Chapter 3 What's an education…and where's its constituency?
Chapter 4 Are you too busy to think?
Chapter 5 Change forces and their implications
Chapter 6 Overcoming resistance to change
Chapter 7 Ten lies we keep telling ourselves
Chapter 8 What people choose when they have a choice
Chapter 9 The ABCs of planning and marketing: An outline
Chapter 10 The ABCs of planning and marketing: Step-by-step
Chapter 11 The concepts of marketing, targeting, and positioning
Chapter 12 Marketing in action: A case study
Chapter 13 Marketing in action: Champions for Children
Chapter 14 Marketing in action: Taking it personally
Chapter 15 Marketing in action: School finance campaigns
Chapter 16 Marketing in action: How to leave a legacy
Chapter 17 Appendix A: The Market-Driven System forms
Chapter 18 Appendix B: Marketing Tools
Chapter 19 Appendix C: Marketing Plans, Techniques, and Ideas
Chapter 20 Appendix D: Cooperation: A framework for the future
...the book offers an excellent presentation on the change process and a school district's approach to change
— School Administrator