Globe Pequot / Lyons Press
978-0-7627-9060-9 • eBook • October 2012 • $13.99 • (£10.99)
Brian F. Keane is president of SmartPower, one of the most respected environmental marketing organizations in the country. A former advisor to Senator Paul Tsongas and congressional aide to Representative Les Aspin, he appears on White House Chronicle and contributes regularly to the Huffington Post. Twice named Connecticut’s Environmental Hero by the People’s Action for Clean Energy, Keane speaks extensively with local and national media about clean energy and energy efficiency. He lives with his wife and their four children in Arlington, Virginia.
* A Deloitte Energy & Resources Book Club Selection—
“If 'Greed is good' is a catchphrase for unbridled capitalism, then ‘Green is good’ should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money."
“The Imagine Peace Tower in Iceland uses geothermal power to send a beam through the universe. That beam represents love of each other and of mother earth. It’s an absolutely pure message! Brian Keane’s message about clean energy is as important, and it must travel as far.”
—Yoko Ono Lennon
"Green is good—and Keane is green!"
“Keane proves it’s possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don’t know where to start. A must-read for every generation.”
“Brian Keane’s practical, idea-filled book takes living ‘green’ from a good idea to a reality.”
—Douglas I. Foy, former Massachusetts secretary of Commonwealth Development and former president of the Conservation Law Foundation
"A no-nonsense and easy-to-read approach to going green. Keane shows how to leverage the power of community to have the most cost-effective programs."
—Gary Simon, former senior vice president of Northeast Utilities
"There are countless opportunities to implement clean energy effectively. Through insightful examples drawn from his experience, Keane makes the powerful case that crisp communication and compelling marketing are critical for the industry's success."
—Alex Laskey, president and founder of Opower
"Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keane expertly does this."
—R. Seetharaman, CEO of Doha Bank
“Credible, consumer-friendly … engaging writing … Keane expertly tells the clean energy story with humor and anecdotes likely to capture readers who want to learn more. … Keane takes us to a place where economic advantage and public good align. … Green Is Good offers an economic message that even Gekko might buy.”
Learn from one of the country's top clean-energy advocates how renewable energy is good for your wallet.