This book contains everything one needs to know to set themselves up as a home-based consultant, create a demand for their services, and make money. Bert Holtje, an author and a longtime publishing industry consultant, shows how to develop a marketable idea, operate a home-based office, draft winning proposals, sell services, get referrals, set fees, manage finances and time, and conduct Internet marketing.
* Define your specialty * Build a client base * Make yourself indispensable * Create a fee structure * Find trusted subcontractors and specialists * Become a sought-after expert
Bert Holtje founded James Peter Associates, Inc, in 1970. The firm served as an independent book producer and literary agency, and provided consulting, editorial, and promotional services until it was sold in 2000. JPA represented 87 authors of nonfiction books and placed over six hundred books with major US and world publishers. It also provided extensive direct marketing services to Prentice-Hall, McGraw-Hill and other book publishers. Bert Holtje is the author of 11 books published by major publishers under his own name and more than 20 others as the collaborator or ghostwriter. He has BS and MA degrees in psychology and marketing. His editorial interests include business, psychology, self-help, science, technology, history, and politics. Bert now provides consulting services to authors, agents and publishers which include ghostwriting, proposal development, manuscript development, and collaboration. He lives in Tenafly, New Jersey.
Introduction: 1,500 words
Chapter 1: So You Want to Start a Consulting Business.
Chapter 2: Envisioning the business: possibilities, scope, size.
Chapter 3: What you need in your home office.
Chapter 4: Writing a business plan.
Chapter 5: Getting started.
Chapter 6: Financial planning
Chapter 7: Financial management
Chapter 8: Taxes and record keeping
Chapter 9: Legal and ethical issues
Chapter 10: Marketing your business
Chapter 11: The internet and e-commerce
Chapter 12: Business endgame: stay small, grow, or sell
Chapter 13: Training and certification