This book contains everything one needs to know to set themselves up as a home-based consultant, create a demand for their services, and make money. Bert Holtje, an author and a longtime publishing industry consultant, shows how to develop a marketable idea, operate a home-based office, draft winning proposals, sell services, get referrals, set fees, manage finances and time, and conduct Internet marketing.
* Define your specialty * Build a client base * Make yourself indispensable * Create a fee structure * Find trusted subcontractors and specialists * Become a sought-after expert
Introduction: 1,500 words
Chapter 1: So You Want to Start a Consulting Business.
Chapter 2: Envisioning the business: possibilities, scope, size.
Chapter 3: What you need in your home office.
Chapter 4: Writing a business plan.
Chapter 5: Getting started.
Chapter 6: Financial planning
Chapter 7: Financial management
Chapter 8: Taxes and record keeping
Chapter 9: Legal and ethical issues
Chapter 10: Marketing your business
Chapter 11: The internet and e-commerce
Chapter 12: Business endgame: stay small, grow, or sell
Chapter 13: Training and certification