University Press of America
Trim: 6 x 9
978-0-7618-6195-9 • Paperback • December 2013 • $42.99 • (£33.00)
978-0-7618-6196-6 • eBook • December 2013 • $40.50 • (£31.00)
Kehbuma Langmia is an Associate Professor at Howard University within the Department of Strategic, Legal and Management Communications.
Tia C. M. Tyree is an Associate Professor at Howard University within the Department of Strategic, Legal, and Management Communications.
Pamela C. O’Brien is an Associate Professor and the Chair of the Department of Communications at Bowie State University.
Ingrid Sturgis is an Assistant Professor/New Media in the Department of Media, Journalism and Film at Howard University.
Preface Acknowledgments Introduction: Social Media History and Use, Pamela C. O’Brien Section I: PedagogyChapter 1: Using Social Media and Creating Social Media Courses, Tia C. M. Tyree Chapter 2: Twitter, Facebook, Blogs, and Media-Sharing Sites in the Classroom, Jennifer B. CoxChapter 3: Teaching Computational Literacy Through Game Design, Ingrid Sturgis & Todd ShurnChapter 4: Social Media and Critical Pedagogy, Kehbuma Langmia & Stella-Monica Mpande Chapter 5: How to Do Communication Research Using Social Media Data, William B. Hart & Erica C. TaylorChapter 6: Conducting Research Utilizing Social Media: Best Practices, Jamie Cohen & Paul MihailidisSection II: Social Media Practices in the United StatesChapter 7: African Americans and Social Media, Jayne CubbageChapter 8: The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads, and Cell Phones, Yanick Rice Lamb & Kendra DesrosiersChapter 9: Social Branding of College Students to Seek Employment, Jamila A Cupid & S. Lenise WallaceChapter 10: Social Media, Law, and Practice, Angela D. Minor Esq. Section III: International Social Media PracticesChapter 11: Participatory Media Impact on the Arab Spring, Adam KleinChapter 12: Social Media and Participatory Communication: The UNDP and the Diffusion of Empowerment, Nickesia S. GordonChapter 13: Cock Crow in the “Electronic Republic:” Social Media and Kenya’s 2013 Presidential Election, Kehbuma Langmia About the Editors About the Authors
“This book is an impressive blend of theoretical overview, case studies, and practical application of social media content and platforms. It makes a compelling case for social media literacy, exploring its social and civic uses while arguing for the need to understand and harness the potential of social networks.”
— Beth Dobkin, provost and vice president for academic affairs, St. Mary’s College, California
“Social Media: Pedagogy and Practice decidedly cuts straight to the core of digital consumption practices in the context of the world’s most prominent universal mode of open discourse—social media—by laying bare the glaring technical opportunities, inescapable teleological challenges, ambiguous participatory utilities, and persistently political and economic anxieties associated with representing civic identities.”
— Ronald L. Jackson II, Author of Scripting the Black Masculine Body
“With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it.”
— Rochelle L. Ford, professor of Communication, Culture & Media Studies, Howard University