University Press of America
Pages: 224
Trim: 8¾ x 11
978-0-7618-3884-5 • Paperback • October 2007 • $46.99 • (£36.00)
Ruth Ravid is Professor, National College of Education, National-Louis University, Illinois. She is the author of Practical Statistics for Educators, Third Edition (University Press of America, 2005); co-author of Workbook to Accompany Practical Statistics for Educators, Third Edition (University Press of America, 2005); and co-editor of The Many Faces of School-University Collaboration: Characteristics of Successful Partnerships (Teacher Idea Press, 2001). Ravid holds a M.A. and a Ph.D. in Education from Northwestern University.
Perry Haan is Associate Professor of Marketing and Dean of the School of Business at Tiffin University, Ohio. He has authored or co-authored over thirty peer-reviewed articles published in academic journals and conference proceedings. Haan hold a D.B.A. from the University of Sarasota, a M.B.A. from Xavier University, and a B.S. from The Ohio State University.
Part 1 Preface
Part 2 I: Introduction
Chapter 3 An Overview of Business Research
Chapter 4 Basic Concepts in Statistics
Part 5 II: Descriptive Statistics
Chapter 6 Organizing and Graphing Data
Chapter 7 Measures of Central Tendency
Chapter 8 Measures of Variability
Part 9 III: The Normal Curve and Standard Scores
Chapter 10 The Normal Curve and Standard Scores
Chapter 11 Interpreting Test Scores
Part 12 IV: Measuring Relationships
Chapter 13 Correlation
Chapter 14 Prediction and Regression
Part 15 V: Inferential Statistics
Chapter 16 t Test
Chapter 17 Analysis of Variance
Chapter 18 Chi Square Test
Part 19 VI: Reliability and Validity
Chapter 20 Reliability
Chapter 21 Validity
Part 22 VII: Conducting Your Own Research
Chapter 23 Planning and Conducting Research Studies
Chapter 24 Choosing the Right Statistical Tests
Part 25 List of Statistical Symbols
Part 26 Glossary
Part 27 Index