University Press of America
Pages: 242
Trim: 6 x 9¼
978-0-7618-3633-9 • Paperback • December 2006 • $53.99 • (£42.00)
Leonard R. Graziplene (Ph.D. SUNY/Buffalo), currently a Professor of Management at the State University of New York College at Buffalo, was the President of Macrotel throughout its existence.
Part 1 Acknowledgements
Chapter 2 Preface
Chapter 3 Positioning for Success
Chapter 4 Finding Sufficient Funding
Chapter 5 Start with a Distinctive Competence
Chapter 6 Dealing with the Core Business
Chapter 7 External Venturing
Chapter 8 Complimentary Initiatives
Chapter 9 Internal Venturing
Chapter 10 Building Better Communications
Chapter 11 Industry Collaboration
Chapter 12 Building Visibility
Chapter 13 Dealing with Difficult Events
Part 14 Endnotes
Part 15 Bibliography
Part 16 Index