University Press of America
Pages: 176
•
Trim: 5¼ x 8½
978-0-7618-2493-0 • Paperback • February 2003 • $70.99 • (£55.00)
Julianne Nelson is Principal, Sole Proprietor, N.W. Partners, Washington, D.C.
Chapter 1 Preface
Chapter 2 An Invitation to Consider
Chapter 3 The Consequences of Changing the Status Quo: The Opportunity Cost of Change; Computing Hourly Earnings; Try It Yourself!
Chapter 4 Hour By Hour: Working as a Contractor: Just Breaking Even; Finding Equal Job Satisfaction; Working as a Part-Time Contractor; Try It Yourself!
Chapter 5 Selling Your Products, Not Your Time: Business Earnings and Opportunity Costs in General; Business Earnings and Opportunity Costs in Practice; Taxable Income and Gains from New Ventures; Try It Yourself!
Chapter 6 Growing Your Business and Your Profits: Why Marginal?; Your Desired Scale of Operation; The Cost of Expanding Production; The Benefit of Expanding Production; Choosing the Scale of a Service Business; The Principles in Practice: Average versus Margi
Chapter 7 Pricing Your Goods and Services: Selling More at a Lower Price; Pricing Strategies to Avoid; The Principles in Practice: More Pricing Examples; Lessons Learned; Try It Yourself!
Chapter 8 Asking the Right Question: Using the Best Available Information; Marginal Cost and General Marketing Strategies; Accounting for Common Costs; Lessons Learned
Chapter 9 Where Do We Go From Here?: On-Line Resources; Books of Interest
Chapter 10 Glossary
Chapter 11 Index