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Handbook of Methods in Cultural Anthropology

Second Edition

Edited by H. Russell Bernard and Clarence C. Gravlee

The Handbook of Methods in Cultural Anthropology, now in its second edition, maintains a strong benchmark for understanding the scope of contemporary anthropological field methods. Avoiding divisive debates over science and humanism, the contributors draw upon both traditions to explore fieldwork in practice. The second edition also reflects major developments of the past decade, including: the rising prominence of mixed methods, the emergence of new technologies, and evolving views on ethnographic writing.

Spanning the chain of research, from designing a project through methods of data collection and interpretive analysis, the
Handbook features new chapters on ethnography of online communities, social survey research, and network and geospatial analysis. Considered discussion of ethics, epistemology, and the presentation of research results to diverse audiences round out the volume.

The result is an essential guide for all scholars, professionals, and advanced students who employ fieldwork.
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Rowman & Littlefield Publishers
Pages: 822Size: 7 x 10
978-0-7591-2070-9 • Hardback • July 2014 • $158.00 • (£105.00)
978-0-7591-2071-6 • Paperback • July 2014 • $85.00 • (£54.95)
978-0-7591-2072-3 • eBook • July 2014 • $80.00 • (£52.95)
H. Russell Bernard is professor emeritus of anthropology at the University of Florida and a member of the National Academy of Sciences. He is author of Research Methods in Anthropology, Fifth Edition, author of Social Research Methods, and founder and editor of the journal Field Methods.

Clarence C. Gravlee is associate professor of anthropology at the University of Florida. He is editor of Medical Anthropology Quarterly and has published in American Anthropologist, Current Anthropology, American Journal of Public Health, Annual Review of Anthropology, and more.
Handbook of Methods in Cultural Anthropology, Second Edition
H. Russell Bernard and Clarence C. Gravlee, Editors
H. Russell Bernard and Clarence C. Gravlee
Section I. Perspectives
1. Epistemology
Michael Schnegg
2. Meaningful methods
James W. Fernandez and Michael Herzfeld
3. Research design and research strategies in cultural anthropology
Jeffrey C. Johnson and Daniel J. Hruschka
4. Ethics
Carolyn Fluehr-Lobban
5. Feminist methods
Christine Ward Gailey
6. Participatory methods: Conceptual and methodological approaches to collaborative community-based transformational research for change
Stephen Schensul, Jean Schensul, Merrill Singer, Margaret Weeks, and Marie Brault
Section II. Acquiring Information
7. Sampling and selecting participants in field research
Greg Guest
8. Participant observation
Kathleen Musante (aka DeWalt)
9. Behavioral observation
Raymond Hames and Michael Paolisso
10. Person-centered interviewing
Robert I. Levy and Doug W. Hollan
11. Structured interviewing and questionnaire construction
Susan Weller
12. Discourse-centered methods
Brenda Farnell and Laura R. Graham
13. Visual anthropology
Fadwa El Guindi
14. Ethnographic methods for Internet cultures
Jeffrey Snodgrass
15. Survey methods
William W. Dressler and Kathy Oths
Section III. Interpreting Information
16. Reasoning with numbers
W. Penn Handwerker and Steve Borgatti
17. Text analysis
Amber Wutich, Gery Ryan, and H. Russell Bernard
18. Cross-cultural research
Carol Ember, Melvin Ember, and Peter N. Peregrine
19. Spatial analysis
Eduardo S. Brondizio and Tracy Van Holt
20. Social network analysis
Christopher McCarty and José Luis Molina
Section IV. Applying and Presenting Information
21. Methods in applied anthropology
Robert Trotter, Jean Schensul, and Kristin M. Kostick
22. Ethnographic writing and presenting anthropologyConrad Kottak
23. Public anthropology
Thomas Hylland Eriksen
Author Index
This significantly expanded second edition is bound to become the quintessential reference book for every anthropologist engaged in active field research. With sixteen updated chapters and eight entirely new ones—on topics ranging from online ethnography to GIS to public anthropology—this volume is a treasure trove of sound methodological strategies imparted by leading figures in the discipline. A must-read for everyone from graduate students headed for the field to established academics and applied anthropologists.
Marcia Inhorn, Yale University

A timely update that provides rich and in-depth overviews on contemporary methods in cultural anthropology. Each chapter is written by experts in the particular methodology, making this second edition an excellent companion to Bernard’s Research Methods in Anthropology.
Douglas W. Hume, Northern Kentucky University; Treasurer, Society for Anthropological Sciences

I challenge any anthropologist to read this expanded second edition and not contemplate adding one of the described methods to his or her own toolbox. The chapters invite us to reflect upon the nuances of our methodological choices and encourage us to move beyond a polarizing divide between quantitative and qualitative research—to embrace the no-longer-stranger notion that both may contribute to the anthropologists' craft. This new edition is easily classified as essential reading.
M. Cameron Hay, Miami University; author, Remembering to Live: Illness at the Intersection of Anxiety and Knowledge in Rural Indonesia

Editors Bernard and Gravlee focus on the core aspect: fieldwork. The second edition of this handbook is organized into four parts: 'Perspectives,' 'Acquiring Information,' 'Interpreting Information,' and 'Applying and Presenting Information. The 23 chapters were each separately authored; some are by well-known anthropologists and others by those not so well-known. All have lengthy reference lists. . . .Nevertheless, the excellent essays certainly will be of use to experts wanting to expand their repertoire and to novices. Contributors cover topics ranging from epistemology to survey methods and from the classic participant observation to contemporary fieldwork in online environments. This highly readable collection will appeal to undergraduate and graduate students alike and be a useful addition to college and university libraries collecting in the social sciences. Summing Up: Recommended. Upper-division undergraduates through researchers/faculty.

Compiles in a single, comprehensive volume the varied and numerous methods any cultural anthropologist will encounter over the course of a career.

Brief chapters by experts in particular methodologies provide deep insight into their application and usage.

Explores the contemporary range of methods available to anthropologists, including qualitative, quantitative, and mixed-method approaches.