Reaching and Responding to the Audience

Small Museum Toolkit, Book Four

Edited by Cinnamon Catlin-Legutko and Stacy Klingler - Preface by Bob Beatty - Contributions by Kara Edie; Stacy Klingler; Conny Graft; Barbara B. Walden; Kat Burkhart; Tamara Hemmerlein and Candace Tangorra Matelic

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

AltaMira Press / AASLH

Pages: 188 • Trim: 6⅜ x 9

978-0-7591-1951-2 • Hardback • April 2013 • $124.00 • (£95.00) - Currently out of stock. Copies will arrive soon.

978-0-7591-1338-1 • Paperback • April 2013 • $56.00 • (£43.00)

978-0-7591-1345-9 • eBook • November 2011 • $53.00 • (£41.00)

Series: Small Museum Toolkit

Subjects: Business & Economics / Museum Administration & Museology

Reaching and Responding to the Audience

Small Museum Toolkit, Book Four

Hardback

Paperback

eBook

Summary

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

Details

AltaMira Press / AASLH

Pages: 188 • Trim: 6⅜ x 9

978-0-7591-1951-2 • Hardback • April 2013 • $124.00 • (£95.00) - Currently out of stock. Copies will arrive soon.

978-0-7591-1338-1 • Paperback • April 2013 • $56.00 • (£43.00)

978-0-7591-1345-9 • eBook • November 2011 • $53.00 • (£41.00)

Series: Small Museum Toolkit

Subjects: Business & Economics / Museum Administration & Museology

Author

Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine.
Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.

Table of Contents

Editors' Note
Preface
Bob Beatty
Chapter 1 Start Spreading the News: Marketing and Communication
Kara Edie
Chapter 2 In Lieu of Mind Reading: Visitor Studies and Evaluation
Stacy Klingler and Conny Graft
Chapter 3 Like a Good Neighbor: Community Advocacy for Small Museums
Barbara B. Walden
Chapter 4 Accessibility Is for Everyone
Kat Burkhart
Chapter 5 Good Visitor Service, or “Put Down the Pencil and Put on a Smile!”
Tamara Hemmerlein
Chapter 5 New Roles for Small Museums
Candace Tangorra Matelic
Bibliography
Index
About the Contributors

Reviews

Along with suggesting easy-to-implement strategies, the Small Museum Toolkit Book 4 provides real-world examples of small museums successfully engaging their audiences. I appreciate the stand-alone nature and clear writing of each chapter, which allow me to pick up the book and quickly learn something useful.
— Mary Warner, Museum Manager, Morrison County Historical Society