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Research Methods in Anthropology

Qualitative and Quantitative Approaches, Fifth Edition

H. Russell Bernard

Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernard's unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods. « less more »
AltaMira Press
Pages: 680Size: 7 1/2 x 10 1/2
978-0-7591-1241-4 • Hardback • May 2011 • $150.00 • (£100.00) - Currently out of stock. Copies will arrive soon.
978-0-7591-1242-1 • Paperback • May 2011 • $75.00 • (£49.95)
H. Russell Bernard is professor of anthropology emeritus at the University of Florida. He is the editor of the Handbook of Methods in Cultural Anthropology, author of Social Research Methods, and founder and editor of the journal Field Methods.

Chapter 1. Anthropology and the Social Sciences
Chapter 2. The Foundations of Social Research
Chapter 3. Preparing for Research
Chapter 4. Research Design: Experiments and Experimental Thinking
Chapter 5. Sampling I: The Basics
Chapter 6. Sampling II: Theory
Chapter 7. Sampling III: Nonprobability Samples and Choosing Informants
Chapter 8. Interviewing I: Unstructured and Semistructured
Chapter 9. Interviewing II: Questionnaires
Chapter 10. Interviewing III: Cultural Domains
Chapter 11. Scales and Scaling
Chapter 12. Participant Observation
Chapter 13. Field Notes and Database Management
Chapter 14. Direct and Indirect Observation
Chapter 15. Introduction to Qualitative and Quantitative Analysis
Chapter 16. Cognitive Anthropology I: Analyzing Cultural Domains
Chapter 17. Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis
Chapter 18. Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis
Chapter 19. Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction
Chapter 20. Univariate Analysis
Chapter 21. Bivariate Analysis
Chapter 22. Multivariate Analysis

Praise for previous editions—[This text] is the standard for anthropology students and researchers alike and offers valuable information and advice to all social scientists interested in research methods and analysis. . . . An absolute must for all libraries, classrooms, and individuals interested in this subject matter.

Praise for previous editions—Ideal for college level courses in anthropology, Research Methods in Anthropology is also to be strongly recommended as accessibly informative for non-specialist general readers with an interest in anthropological research.
Midwest Book Review

of the fifth edition

Expanded treatment of sampling, interviewing, participant observation, taking and managing field notes, analyzing data, and text analysis

Updated information about recording equipment, voice recognition software, computer-based questionnaire methods, Internet-based surveys, and word processors as text managers

New "Further Reading" section at the end of each chapter

Updated and much-expanded bibliography