Rowman & Littlefield Publishers / Gallup Organization
Pages: 288
Trim: 6¼ x 9½
978-0-7425-6314-8 • Hardback • December 2008 • $215.00 • (£165.00)
978-0-7425-6592-0 • eBook • December 2008 • $204.00 • (£158.00)
Alec M. Gallup is chairman of the Gallup Poll. His publications include Presidential Approval: A Source Book (1990), The Gallup Poll Cumulative Index: Public Opinion 1935-1997 (1999), and British Political Opinion 1937-2000: The Gallup Polls (2001).
Frank Newport is editor-in-chief of the Gallup Poll. He is the author of Polling Matters: Why Leaders Must Listen to the Wisdom of the People and co-author of The Evangelical Voter.
Part 1 Introduction
Part 2 About the Index
Chapter 3 Contents of the Collection
Chapter 4 About the Gallup Poll
Part 5 Gallup Poll Accuracy Records
Chapter 6 Presidential Elections
Chapter 7 Congressional Elections
Part 8 Gallup Poll Sampling Procedures
Part 9 Gallup Poll Cumulative Index, 1998-2007
One of the largest compilations of public findings available.... This is a must purchase for academic and public libraries.
— American Reference Books Annual, March 2009