Rowman & Littlefield Publishers
Pages: 312
Trim: 6 x 9
978-0-7425-3672-2 • Paperback • October 2004 • $54.00 • (£42.00)
Molly Meijer Wertheimer is professor of speech communications and affiliate associate professor of women's studies at Pennsylvania State University, Hazelton.
Chapter 1 Acknowledgments
Chapter 2 Editor's Introduction: First Ladies' Fundamental Rhetorical Choices: When to Speak? What to Say? When to Remain Silent?
Chapter 3 1 The First Lady: A Site of "American Womanhood"
Chapter 4 2 Eleanor Roosevelt: A Rhetorical Reconstruction of First Ladydom
Chapter 5 3 Jacqueline Kennedy: The Rhetorical Construction of Camelot
Chapter 6 4 Lady Bird Johnson: The Making of a Public First Lady with Private Influence
Chapter 7 5 Pat Nixon: Wisdom to Know the Difference
Chapter 8 6 Betty Ford: A Certain Comfort from a Candid First Lady
Chapter 9 7 Rosalynn Carter: Crafting a Presidential Partnership Rhetorically
Chapter 10 8 Nancy Reagan: Leading Lady, Supporting Actress, or Bit Player
Chapter 11 9 Barbara Bush: Her Rhetorical Development and Appeal
Chapter 12 10 Hillary Rodham Clinton: Using Her Vital Voice
Chapter 13 Epilogue: Laura Bush: Using the "Magic of Words" to Educate and Advocate
Chapter 14 About the Contributors
—Examines the roles first ladies have played in contemporary presidential administrations from Roosevelt and Kennedy to the present.
—Looks at constraints and risks in a presidential spouse's political communication and activism, through women such as Eleanor Roosevelt and Hillary Rodham Clinton.
—Explores unintentional roles such as Laura Bush as "consoler-in-chief" after 9/11.
—Follows a variety of public communication events, from Jackie Kennedy as international ambassador and "fashion diplomat" to Nancy Reagan parodying herself in song at an annual Press Gridiron Dinner.
—Uses a framework of biography, rhetorical activities, and legacy in each chapter.
—Includes discussion questions and Internet resources for further study on each first lady.