Rowman & Littlefield Publishers
Pages: 272
Trim: 6¼ x 9¼
978-0-7425-3075-1 • Hardback • April 2004 • $129.00 • (£99.00)
L. Sandy Maisel is the William R. Kenan, Jr., Professor of Government, chair of the Department of Government, and director of the Goldfarb Center for Public Affairs and Civic Engagement at Colby College. Darrell M. West is director of the Taubman Center for Public Policy and the John Hazen White Professor of Public Policy and Political Science at Brown University.
Chapter 1 Preface: Gauging Political Discourse
Chapter 2 1 Civil Discourse Derailed, or the Invasion of the Body (Politic) Snatchers in Connecticut 2
Chapter 3 2 "Accentuating the Positive": Personality, Polling, and Party in Kansas 3
Chapter 4 3 Partisanship Trumps Incumbency in Maryland's 8th District
Chapter 5 4 A Three-peat in the 2nd Congressional District Race in Minnesota
Chapter 6 5 Riding Your Record: Candidate Qualifications and Discourse in North Carolina's 8th District
Chapter 7 6 "Nice Guys Finish Last," and Other Possible Untruths about Congressional Elections
Chapter 8 7 "The Virginian" versus "The Little Mexican": The 2002 Race in Arizona 1
Chapter 9 8 Down to the Wire: Colorado United States House District 7
Chapter 10 9 A Campaign about Campaign Discourse: Maine's 2nd District
Chapter 11 10 The Mayor Becomes a Congressman: Protecting a Lead Wins Big in Ohio's 3rd Congressional District
Chapter 12 11 Contrary to Tip O'Neill, All Politics Is Not Local
Chapter 13 12 Turning a "No Win" Race into a Win: Democrat Tim Holden Beats the Other George W. (Gekas) in Pennsylvania's 17th
Chapter 14 13 A Cataclysmic Campaign for the Minnesota Senate
Chapter 15 14 Racing in the Shadows: The 2002 Texas Senate Race
Chapter 16 15 Tightly Contested Everywhere but the Ballot Box: The 2002 Campaign for the United States Senate in Maine
Chapter 17 16 A Civil Campaign in a Competitive State: The 2002 North Carolina U. S. Senate Election
Chapter 18 Conclusion: Discourse and Beyond
This is the first empirical examination of a vital element of American elections and merits the attention of election scholars. Highly recommended.
— Choice
·The most up-to-date election analysis of competitive Congressional races
·Innovative techniques of measuring discourse in campaigns, from old fashioned stump speeches to the Internet
·A wide range of cases, including both positive andnegative media messages
·Great story-telling technique complemented by solid data analysis
·Parallel chapter development and a consolidated reference list enhance the teachability of this volume
·Media, message, and civil society are key themes interwoven throughout
·Dynamic editor and author teams combine the best of political science and communications research