Rowman & Littlefield Publishers / AASLH
Pages: 288
•
Trim: 6 x 9
978-0-7425-0431-8 • Paperback • September 2000 • $52.00 • (£40.00)
978-0-7591-1713-6 • eBook • September 2000 • $49.00 • (£38.00)
Mary Miley Theobald graduated from the College of William and Mary in Williamsburg, Virginia, then put her B.A. in American History and her M.A. in Administration and Interpretation of Historic Sites to good use across town at Colonial Williamsburg. She soon found that she liked history best when it made money for museums. Over the years she developed historically accurate products for the Historic Area stores, assisted in the opening of three 'new' historic shops, and learned a good deal about managing these nine establishments and training their costumed employees in historical interpretation. Today Theobald is an adjunct at Virginia Commonwealth University where she teaches American history and museum studies, a sometime museum store consultant, and a freelance writer.
Chapter 1 Introduction
Chapter 2 1 A Museum Store-What is It?
Chapter 3 2 Planning for a Store
Chapter 4 3 Related Merchandise
Chapter 5 4 The Educational Role of Related Merchandise
Chapter 6 5 Product Development on a Budget
Chapter 7 6 Retails
Chapter 8 7 The Numbers Game
Chapter 9 8 Visual Merchandising
Chapter 10 9 Other Ways to Sell Merchandise
Chapter 11 10 Protecting Your Museum and its Store
Chapter 12 11 Planning for the Future
Chapter 13 Further Readings
Chapter 14 Appendix A: Licensed Manufacturers
Chapter 15 Appendix B: Model Museum Licensing Agreement
This book fills a real void in museum professional literature.
— Doug Harvey, Museum of the Confederacy, Richmond, VA
You have given a tremendous amount of useful information in a concise and friendly form. I do not think that anyone who reads this book and uses the information properly could not have a successful museum store.
— May Reed, Store Manager, Museum of the Confederacy, Richmond, VA