Rowman & Littlefield Publishers
Pages: 224
•
Trim: 6 x 9
978-0-7425-0141-6 • Paperback • August 2002 • $47.00 • (£36.00)
978-0-7425-7243-0 • eBook • September 2002 • $44.50 • (£34.00)
Michael John Burton is assistant professor of political science at Ohio University.
Daniel M. Shea is associate professor of political science at Allegheny College.
Chapter 1 Campaign Mode and Professional Understanding
Chapter 2 Strategic Effects
Chapter 3 Build Strong Connections with the Electorate: Ted Strickland, Sixth District of Ohio
Chapter 4 Hammer at the Opponent's Weak Point: Bob Barr, Seventh District of Georgia
Chapter 5 Defy Conventional Wisdom: Loretta Sanchez, Forty-Sixth District of California
Chapter 6 Gain the Center without Losing the Base: Harold Ford Jr., Ninth District of Tennessee
Chapter 7 Preempt the Challenge: Rick Santorum, Pennsylvania
Chapter 8 Conclusion: Campaign Mode Revisited
Burton and Shea have written a unique book that explains how campaigns operate. By focusing attention on campaign strategy in particular, they help shed light on what, for most Americans, is a complex and mysterious process.
— Stephen K. Medvic, Franklin and Marshall College
Campaign Mode does an outstanding job of opening up the world of electoral politics. This thoughtful book systematically analyzes campaign strategy in congressional elections and provides real world examples to illustrate how these strategies develop. It bridges the gap between what political scientists think they know about campaigns and how these campaigns actually unfold.
— Kelly D. Patterson, Brigham Young University
Burton and Shea get it right. They identify the conceptual rules that typically dictate campaign strategy, note the exceptions and illustrate it all with well-chosen case studies and analysis. This book is an enjoyable must-read by two writers who blendtheir political and academic expertise to perfection....
— Thurgood Marshall, Jr., campaign aide to former President Bill Clinton and former Vice President Al Gore
An interesting book for the political practitioner wanting general insights into strategic thinking in political campaign management.
— Paul Baines, Middlesex University, London
Campaign Mode is a pleasure to read and has something for everyone—academics, practitioners, and political junkies. Burton and Shea use a nice blend of scholarly literature and stories from the field to produce their 'rules of engagement'—rules that ring true and that candidates can ignore only at great peril. An ideal book for the classroom or just for a good read.
— Thomas Holbrook, University of Wisconsin, Milwaukee
Burton and Shea get it right. They identify the conceptual rules that typically dictate campaign strategy, note the exceptions andillustrate it all with well-chosen case studies and analysis. This book is an enjoyable must-read by two writers who blend theirpolitical and academic expertise to perfection.
— Thurgood Marshall, Jr., campaign aide to former President Bill Clinton and former Vice President Al Gore
Campaign Mode explains how campaigns operate through a series of engaging case studies. Students will certainly benefit from its accessible style and real-world examples.
—Stephen K. Medvic, Franklin and Marshall College
Features
Presents awide variety of cases and approaches looking at five different congressional elections from 2000.
Written by former political professionals, one from the Clinton White House, for an insider perspective.
Includes original interviews, case studies, surveydata, and historical investigation.
Bridges the gap between theory and application, focusing especially on strategy.
Reviews campaign literature and practice from the 1940s to today.