Lexington Books
Pages: 158
•
Trim: 6⅜ x 9¼
978-0-7391-9264-1 • Hardback • June 2015 • $107.00 • (£82.00)
978-1-4985-2090-4 • Paperback • March 2017 • $52.99 • (£41.00)
978-0-7391-9265-8 • eBook • June 2015 • $50.00 • (£38.00)
Pavica Sheldon is assistant professor in the Department of Communication Arts, University of Alabama in Huntsville.
Section 1: Principles of Social Media
Chapter 1: Social Media and Traditional Interpersonal Communication Theories
Chapter 2: Social Media and Theories of Mass Communication
Chapter 3: Psychology of Social Media
Section 2: Applications of Social Media
Chapter 4: Social Media in Politics
Chapter 5: Social Media Privacy and Security
Chapter 6: Social Media in Education
Chapter 7: Social Media and Disaster Communication
Chapter 8: Social Media and Advertising
Chapter 9: Social Media Addiction
Sheldon offers a succinct, simple discussion of social media through the lens of communication studies, connecting classic theories of interpersonal and mass communication to many of the social media technologies common to the modern media ecology. In each chapter she draws on established research in communication studies and related fields (e.g., media psychology) to illustrate the many uses and effects of social media. . . .Since few social media textbooks available today are accessible to nonspecialists, Sheldon's volume will be an excellent complementary resource for those in the classroom. Sheldon makes simple yet strong connections between social media technologies and the established body of communication studies poised to explain those technologies and their use by and effects on individuals and on society more broadly. Those looking for an orientation to social media from a communication studies perspective will find this a useful entry point. . . .Summing Up: Recommended. Lower-division undergraduates; general readers.
— Choice Reviews
In this comprehensive study, Sheldon provides a valuable overview of the latest scholarship on the diffusion and applications of social media. Communication specialists as well as students and instructors of communication studies, psychology, public relations, advertising, and political communication will find this book helpful as they navigate the fast-developing and far-reaching social media revolution.
— Raluca Cozma, Iowa State University
Social Media: Principles and Applications is essential for faculty who teach social media courses and for organizations interested in incorporating social media in their everyday activities.
— Jennifer Edwards, Tarleton State University and Texas Social Media Research Institute