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Pride and Profit

The Intersection of Jane Austen and Adam Smith

Cecil E. Bohanon and Michelle Albert Vachris

The Theory of Moral Sentiments is a rich work that outlines how humans acquire and apply moral reasoning. It also provides a path to human happiness which emphasizes developing habits of virtue and propriety that direct and control individual ambition.
Pride and Profit explores the ways in which Austen’s novels reflect Smith’s ideas. More than this, they provide colorful illustrations of Smith’s ideas on self-command, prudence, benevolence, justice, and impartiality as well as vanity, pride, and greed. Jane Austen channels Adam Smith in her stories and characters, and more importantly, embellishes, refines, and explains Smith. Our understanding of Smith is improved and expanded by reading Jane Austen because she bring his insights to life and adds insights of her own. Bohanon and Vachris show how Smithian perspectives on virtue are depicted in Austen’s novels and how Smith’s and Austen’s perspectives reflect and define the bourgeoisie culture of the Enlightenment and industrial revolution. « less more »
Lexington Books
Pages: 202Size: 6 x 9
978-0-7391-9183-5 • Hardback • December 2015 • $80.00 • (£52.95)
978-1-4985-3026-2 • Paperback • July 2017 • $42.99 • (£29.95)
978-0-7391-9184-2 • eBook • December 2015 • $76.00 • (£49.95)
Cecil E. Bohanon is professor of economics at Ball State University.
Michelle Albert Vachris is professor of economics at Christopher Newport University.
1 Introduction: Why Jane Austen and Adam Smith?
2 A General Introduction to Smith's Moral Theory
3 Virtues and Vices in Smith
4 Self-Command in
Sense and Sensibility
5 Prudence, Benevolence, and Justice in
Mansfield Park
6 Vanity in
7 Pride in
Pride and Prejudice
8 Greed and Promises in
Northanger Abbey
9 Man of System and Impartial Spectator in
10 Land Rents, Income, and Entails
11 Representation of Business in Smith and Austen: Adopting the Bourgeois Virtues
12 Social Rank in Smith and Austen
13 Reflections on the Intersection between Jane Austen and Adam Smith and its Relevance for Today
What do Adam Smith and Jane Austen have in common? This tour de force ties the worlds of economics and literature together, leaving the reader delighted and informed along the way.
Tyler Cowen, Holbert L. Harris Professor of Economics, George Mason University, and general director, Mercatus Center

With insight, wit, and sound judgment, Bohanon and Vachris not only show us the perhaps surprising degree to which Austen and Smith complement and enrich each other, but they also enhance and deepen our own understanding of human sociality. Perhaps we could not have known just how much a book like this needed writing, but now that Pride and Profit is here one has to wonder whether we truly understood Austen, Smith, or human sociality before.
James R. Otteson, Wake Forest University