Lexington Books
Pages: 312
•
Trim: 6⅜ x 9¼
978-0-7391-9147-7 • Hardback • September 2015 • $133.00 • (£102.00)
978-0-7391-9148-4 • eBook • September 2015 • $126.00 • (£97.00)
Jessica Gall Myrick is assistant professor in the Media School at Indiana University.
Introduction: Emotions and Preventative Health Communication
Chapter 1: Theoretical Foundations
Chapter 2: Fear
Chapter 3: Guilt
Chapter 4: Anger
Chapter 5: Sadness
Chapter 6: Humor
Chapter 7: Pride
Chapter 8: Interest
Chapter 9: Hope
Chapter 10: Elevation
Chapter 11: Health Campaigns
Chapter 12: Health Journalism
Chapter 13: Health Information Seeking
Chapter 14: eHealth
Conclusion: Future Directions for Research on Emotions and Prevention-Focused Health Messages
Jessica Gall Myrick takes us on a useful tour of various emotions and deftly applies available research to understanding how people engage health-related messages. As a researcher herself, she is sensitive to the limitations of studies in this area and provides a broad overview that should be relevant for practitioners and researchers interested in preventative health behavior.
— Brian Southwell, University of North Carolina at Chapel Hill and Duke University, Author of Social Networks and Popular Understanding of Science and Health
Research on emotion will be at the center of health communication scholarship for decades to come. This volume provides researchers with a lucid overview of the topic. It masterfully synthesizes past scholarship and outlines fascinating pathways for future research.
— Jakob Jensen, Huntsman Cancer Institute, University of Utah