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Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries

Edited by Emmanuel K. Ngwainmbi - Contributions by Andy O. Alali; Srinivas R. Melkote; Mario J. Azevedo; SubbaRao M. Gavaravarapu; Ravindra Kumar Vemula; Emmanuel K. Ngwainmbi; Cosmos Ikechukwu Eze; Achu Lordfred; Adebayo Fayoyin; Charles C. Okigbo; Nan Yu; Angella Napakol; Francis Mulekya Bwambale and Tom S. Kiiza

Hardback
eBook
Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their development goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India. « less more »
Lexington Books
Pages: 256Size: 6 1/4 x 9 1/4
978-0-7391-8566-7 • Hardback • May 2014 • $90.00 • (£57.95)
978-0-7391-8567-4 • eBook • May 2014 • $89.99 • (£57.95)
Emmanuel K. Ngwainmbi is graduate professor of communication and chair of the Department of Mass Communication at Jackson State University.
Introduction: Another View of Communication and Healthcare Management in Developing Regions
Emmanuel K. Ngwainmbi

Section One: Theory and Design

  1. The Role of Communication in Supporting Health Programs: A Researcher’s Perspective and Ethical Considerations
Andy O. Alali
  1. Social Structural Contexts in Health and Healthcare: Reappraisal of the Roles of Development and Health Communication
Srinivas R. Melkote
  1. Understanding the Factors Associated with Ill-Health and the Role of Public Health in Africa
Mario J. Azevedo

Section Two: Health and Communication Policy

  1. Nutrition Education and Communication―A Critical Examination of Research and
    Practice in India
SubbaRao M. Gavaravarapu
  1. Communicating HIV and AIDS Prevention in India: Identifying Appropriate Health Management Policies for Sustainable Development
Ravinda Kumar Vemula
  1. Communication for Organizational Adjustment: How to Position Development Institutions for Enhanced Health Communication
Emmanuel K. Ngwainmbi

Section Three: Experiences in the Field: Resources and Practice

  1. Persuasion Challenges in Local Communities: Polio Immunization’s Failure in Northern Nigeria
Cosmos Ikechukwu Eze
  1. Changing Food and Nutrition Priorities in the Public Health Agenda of India―An Historical Perspective
SubbaRao M. Gavaravrapu

Section 4: Implementation of Healthcare Programs: Case Studies and Practitioners’ Experiences

  1. Bridging Gaps in the Reproductive Health Agendas of Ministries of Health and International Financial Sponsors: UNFPA’s Response in Madagascar and Somalia
Achu Lordfred
  1. Controversies in Public Health: A Case for Prioritizing Integrated Communication in Public Health Interventions in Africa
Adebayo Fayoyin

Section 5: Health Education: Cultural Factors and Funding

  1. HIV/AIDS in Africa: Contradictions, Controversies, and Containment Now
Charles C. Okigbo, Nan Yu, and Angella Napakol
This collection of essays—representing management of health care policy, advocacy, and on-the-ground communication strategy—is a must read for scholars and practitioners in developing countries, and program managers in charge of health in international organizations.
Arvind Singhal, University of Texas at El Paso


This collection assesses health management and health communication from indigenous perspectives in contextualized settings. It is a welcome and much needed addition to the literature, which continues to be dominated by Western approaches.
Jan Servaes, City University of Hong Kong


Emmanuel K. Ngwainmbi has edited a fantastic book, one that will expand our understanding of healthcare policies in Africa. By assembling a group of outstanding scholars and authors, Ngwainmbi’s volume is sure to become one of the classics of the study of African communication styles in health. This should be recommended to all students interested in Africa and communication.
Molefi Kete Asante, professor, Temple University; author of Race, Rhetoric, and Identity: The Architecton of Soul


This volume provides a soup to nuts examination of strategies and solutions for the provision of health services, public health administration, healthcare policy, and advocacy in developing countries using health communications theory and practice. It is an important read for not only health communications specialists but also for social scientists, public health policy experts, and students.
David Himmelgreen, University of South Florida


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