Lexington Books
Pages: 262
•
Trim: 6¼ x 9¼
978-0-7391-7340-4 • Hardback • September 2012 • $133.00 • (£102.00)
978-0-7391-7341-1 • eBook • September 2012 • $126.00 • (£97.00)
Damion Waymer is assistant professor in the Department of Communication at Virginia Polytechnic Institute and State University (Virginia Tech.)
Part 1. Theoretical Discussions of Culture, Social Class, and Race in Public Relations
Chapter 1. Culture, Social Class, and Race-Based Perspectives in Public Relations: An Introduction
by Damion Waymer
Chapter 2. Culture as "Traveling" Variable in Transnational Public Relations: A Dialectical Approach
by Nilanjana Bardhan
Chapter 3. A City Divided: Understanding "Class Issues" in Government Public Relations
by Damion Waymer
Chapter 4. The Corporation-as-Middle-Class-Person: Corporate Social Responsibility and Class
by Josh Boyd
Chapter 5. Critical Race Theory and Public Relations
by Lee Edwards
Chapter 6. Two Unreconciled Strivings: Racial Constructionism and Eliminitivism in the Philosophy of Race and its Relevance to Public Relations
by Jacoby A. Carter
Part 2. Questions of Pedagogy and Practice: Exploring Topics of Culture, Social Class, and Race in Public Relations Education
Chapter 7. Human Trafficking in the PR Classroom: Raising Awareness for a Cause, Creating More Ethical PR Practitioners
by Sarah Hagedorn Van Slette
Chapter 8. Expanding the Spectrum of PR and Race: Lessons from European Theorists, Media Critiques, and Catalan Programming
by Jordi Xifra and David McKie
Chapter 9. Higher Learning: Rethinking Crisis Communication in Response to Racial Incidents on Campus
by Marlo Goldstein Hode and Rebecca J. Meisenbach
Chapter 10. Broaching an Uncomfortable Subject: Teaching Race in an Undergraduate Public Relations Classroom
by Damion Waymer
Part 3. Culture, Social Class, and Race in Public Relations: Applications and Implications
Chapter 11. Decolonizing Occupy Oakland: Listening for Native American Voices in a Struggle against Social Inequality
by Jackson B. Miller and Janelle Davis
Chapter 12. Speaking with and for Those Beyond the Margins: Outcast Advocacy Relations (OAR) in Public
by Damion Waymer
Chapter 13. Right to Know and Risk Communication: Implications of Risk Equity
by Michael Palenchar
Chapter 14. Was Black Rhetoric Ever Anything but Race in Public Relations? The Challenge of the Rhetoric of Identity
by Robert L. Heath
Afterword
by Damion Waymer
Damion Waymer has compiled a much-needed and long overdue examination of public relations as a cultural practice and social institution. The wide-ranging perspectives contained in this edited volume provocatively engage with the diversity and disjunctures that inform and shape 21st-century multicultural public relations theory, practice, and education.
— Patricia A. Curtin, University of Oregon
This volume is an exciting new addition to the growing body of work on socio-cultural perspectives on public relations. It gives scholars, teachers, and practitioners a chance to see public relations in a new light by refracting knowledge on the field through prisms of culture, social class, and, more specifically, race.
— Debashish Munshi, University of Waikato, New Zealand