Lexington Books
Pages: 216
Trim: 6½ x 9½
978-0-7391-1298-4 • Hardback • December 2007 • $120.00 • (£92.00)
978-0-7391-1299-1 • Paperback • December 2007 • $59.99 • (£46.00)
978-0-7391-5676-6 • eBook • December 2007 • $57.00 • (£44.00)
Wendy Burns-Ardolino is assistant professor and coordinator of integrative studies at Clayton State University, Georgia where she teaches Women's Studies and Media Studies courses.
Chapter 1 Introduction
Chapter 2 Chapter 1. Not Your Grandma's Girdles
Chapter 3 Chapter 2. Dress Codes: Foundationwear Required
Chapter 4 Chapter 3. Boomers and X-ers: Mothers and Daughters
Chapter 5 Chapter 4. The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertising
Chapter 6 Chapter 5. Under Cover Agency?
Chapter 7 Chapter 6. Minding Our Bodies: Displacing the Foundations of Femininity
Chapter 8 Chapter 7. Conclusions, and Some Afterthoughts
Chapter 9 Appendix A. Telephone Survey Data Coded Variables & Frequencies
Chapter 10 Appendix B. Maidenform Foundation Garments Survey 1959
Chapter 11 Appendix C. Maidenform "I dremaed" Advertisements
Scholarly, yet accessible, this book traverses key questions about the media, advertising, and fashion. It calls upon us to rethink gender, agency, and embodiment in terms of dressing, shaping, moving, gesturing, and posturing, while never losing sight of how cultural scripts writ large — media representations of women's ideal bodies — shape lived experiences. Part ethnography, part history, and part cultural criticism, Jiggle is more than the sum of its parts: It represents interdisciplinary cultural studies at its best.
— Roger Lancaster, Author of The Trouble with Nature: Sex in Science and Popular Culture (2003)
The book raises consciousness regarding the underlying forces affecting women's selections....Recommended.
— Choice Reviews, November 2008
Like its title,Jiggle is a timely and provocative look at the fascination with women's bodies in consumer culture—constructing them, shaping them, making them smaller, or stronger. The focus on foundation garments makes this book unique. With a strong historical base and current ethnographic research,Jiggle is a page-turning read that will make you think.
— Leslie Heywood, author of Pretty Good for a Girl and The Proving Grounds