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Effective Radio Advertising

A Guide to Winning Customers with Targeted Campaigns and Creative Commercials

Marc Weinberger; Leland Campbell and Elizabeth Brody

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
  • Details
  • Details
Lexington Books
Pages: 174 • Trim: 6⅜ x 9½
978-0-669-25003-9 • Hardback • June 1998 • $108.00 • (£83.00) - Currently out of stock. Copies will arrive soon.
Subjects: Business & Economics / Advertising & Promotion, Business & Economics / Marketing / General

Effective Radio Advertising

A Guide to Winning Customers with Targeted Campaigns and Creative Commercials

Cover Image
Hardback
Summary
Summary
  • To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Details
Details
  • Lexington Books
    Pages: 174 • Trim: 6⅜ x 9½
    978-0-669-25003-9 • Hardback • June 1998 • $108.00 • (£83.00) - Currently out of stock. Copies will arrive soon.
    Subjects: Business & Economics / Advertising & Promotion, Business & Economics / Marketing / General

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