Trends prevailing in the media suggest a seemingly disintegrating concept of media ethics. It is no surprise; being ethical is hard work and, could very well put a person in conflict with prevailing trends. Many of the people cited within the 13 essays of Desperately Seeking Ethics illustrate this_from Socrates and Martin Luther King Jr., who both died for their principles, to reporter David Kidwell of the Miami Herald who chose jail over testifying for the prosecution in a murder trial. This is not just another media ethics book. Engaging and non-conventional it breaks away from the usual text practice of presenting the ethical theories of well-known philosophers in watered-down form. Instead, the contributors, all of whom teach media ethics, select a poem, movie, song, speech, or other cultural document, analyze it for implied or explicit ethical lessons, and then apply the lessons of that work to a specific case that involved controversial media conduct. In addition to endnotes, each chapter contains questions for discussion and a list of further readings. Where possible, the contributors have included all or part of the poems, speeches, and other documents they analyze as sources of ethical instruction and inspiration.