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Leading the Campaign

Advancing Colleges and Universities

Michael J. Worth

The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents. « less more »
Rowman & Littlefield Publishers / Amer Council Ed Ace (Post Acq)
Pages: 200Size: 6 x 9
978-1-60709-649-8 • Hardback • March 2010 • $63.00 • (£42.95)
978-1-60709-651-1 • eBook • April 2010 • $59.00 • (£39.95)
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at George Washington University, where he teaches graduate courses related to fundraising, philanthropy, and the management of nonprofit organizations. He also provides fundraising and management advice to colleges and universities, national institutions and associations, and nonprofit organizations.
Chapter 1 Introduction
Chapter 2 The Comprehensive Campaign
Chapter 3 Campaign Phases: Key Decisions and Tasks
Chapter 4 The Campaign Team
Chapter 5 Campaign Goals, Priorities, and Objectives
Chapter 6 Campaign Resources and Policies
Chapter 7 Executing the Campaign
Chapter 8 The Art of Fundraising
Chapter 9 Post-Campaign Evaluation, Planning, and Stewardship
Chapter 10 Campaign Communications and Events
Chapter 11 Conclusion
Leading the Campaign belongs on the desk of every campus leader considering or undertaking a comprehensive fundraising campaign. Mike Worth relies on his deep experience as a fundraiser and scholar to bring exceptional clarity to every aspect of the campaign, from goal-setting and gift acceptance policies to communication and stewardship.
John Lippincott, president, Council for Advancement and Support of Education