Communication >> Strategic Communication | Rowman & Littlefield

Communication >> Strategic Communication

link and cover image for the book Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
YOUNG JOON LIM
Rowman & Littlefield Publishers • November 2024 • Textbook
link and cover image for the book The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice
The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice
CAYCE MYERS
Rowman & Littlefield Publishers • July 2024 • Textbook
link and cover image for the book Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Fourth Edition
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Fourth Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • February 2024 • Textbook
link and cover image for the book Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
LAURENCE MINSKY; SUSAN WESTWATER; SCOT WESTWATER AND COLLEEN FAHEY - FOREWORD BY PHILIP KOTLER
Rowman & Littlefield Publishers • July 2023 • Textbook
link and cover image for the book Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • July 2023 • Textbook
link and cover image for the book Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
KEITH A. QUESENBERRY AND MICHAEL K. COOLSEN
Rowman & Littlefield Publishers • February 2023 • Textbook
link and cover image for the book The 12 Attributes of Extraordinary Media Professionals
The 12 Attributes of Extraordinary Media Professionals
ROGER COOPER
Rowman & Littlefield Publishers • August 2021 • Textbook
link and cover image for the book Social Media: How to Engage, Share, and Connect, Fourth Edition
Social Media: How to Engage, Share, and Connect, Fourth Edition
REGINA LUTTRELL
Rowman & Littlefield Publishers • July 2021 • Textbook
link and cover image for the book The Future of Feminism in Public Relations and Strategic Communication: A Socio-Ecological Model of Influences
The Future of Feminism in Public Relations and Strategic Communication: A Socio-Ecological Model of Influences
LINDA ALDOORY AND ELIZABETH L. TOTH
Rowman & Littlefield Publishers • June 2021 • Textbook
link and cover image for the book Social Media and Society: An Introduction to the Mass Media Landscape
Social Media and Society: An Introduction to the Mass Media Landscape
REGINA LUTTRELL AND ADRIENNE A. WALLACE
Rowman & Littlefield Publishers • April 2021 • Textbook
link and cover image for the book Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • August 2020 • Textbook
link and cover image for the book Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition
ARTHUR ASA BERGER
Rowman & Littlefield Publishers • August 2020 • Textbook
link and cover image for the book Advertising Account Planning: New Strategies in the Digital Landscape
Advertising Account Planning: New Strategies in the Digital Landscape
CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • June 2019 • Textbook
link and cover image for the book The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man
TONY KELSO
Rowman & Littlefield Publishers • September 2018 • Textbook
link and cover image for the book A Practical Guide to Ethics in Public Relations
A Practical Guide to Ethics in Public Relations
REGINA LUTTRELL AND JAMIE WARD
Rowman & Littlefield Publishers • February 2018 • Textbook
link and cover image for the book Master Class: Teaching Advice for Journalism and Mass Communication Instructors
Master Class: Teaching Advice for Journalism and Mass Communication Instructors
THE AEJMC ELECTED STANDING COMMITTEE ON TEACHING - EDITED BY CHRIS ROUSH
Rowman & Littlefield Publishers • December 2017 • Professional
link and cover image for the book Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
link and cover image for the book The Activation Imperative: How to Build Brands and Business by Inspiring Action
The Activation Imperative: How to Build Brands and Business by Inspiring Action
WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND
Rowman & Littlefield Publishers • November 2016 • Professional
link and cover image for the book Strategic Copywriting: How to Create Effective Advertising, Second Edition
Strategic Copywriting: How to Create Effective Advertising, Second Edition
EDD APPLEGATE
Rowman & Littlefield Publishers • November 2015 • Textbook