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Advertising Account Planning: New Strategies in the Digital Landscape
CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • July 2019 • Textbook
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • July 2018 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • February 2018 • Textbook
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • October 2015 • Textbook