Business | Rowman & Littlefield

Business

link and cover image for the book Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • July 2023 • Textbook
link and cover image for the book Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
KEITH A. QUESENBERRY AND MICHAEL K. COOLSEN
Rowman & Littlefield Publishers • February 2023 • Textbook
link and cover image for the book The Ethics of Conflicts of Interest in Business: An Introduction
The Ethics of Conflicts of Interest in Business: An Introduction
ALONSO VILLARÁN
Rowman & Littlefield International • September 2021 • Textbook
link and cover image for the book The 12 Attributes of Extraordinary Media Professionals
The 12 Attributes of Extraordinary Media Professionals
ROGER COOPER
Rowman & Littlefield Publishers • August 2021 • Textbook
link and cover image for the book Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Third Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • August 2020 • Textbook
link and cover image for the book Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition
ARTHUR ASA BERGER
Rowman & Littlefield Publishers • August 2020 • Textbook
link and cover image for the book Global Corruption and Ethics Management: Translating Theory into Action
Global Corruption and Ethics Management: Translating Theory into Action
CAROLE L. JURKIEWICZ
Rowman & Littlefield Publishers • October 2019 • Textbook
link and cover image for the book Advertising Account Planning: New Strategies in the Digital Landscape
Advertising Account Planning: New Strategies in the Digital Landscape
CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • June 2019 • Textbook
link and cover image for the book Social Media: How to Engage, Share, and Connect, Third Edition
Social Media: How to Engage, Share, and Connect, Third Edition
REGINA LUTTRELL
Rowman & Littlefield Publishers • August 2018 • Textbook
link and cover image for the book Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • July 2018 • Textbook
link and cover image for the book A Practical Guide to Ethics in Public Relations
A Practical Guide to Ethics in Public Relations
REGINA LUTTRELL AND JAMIE WARD
Rowman & Littlefield Publishers • February 2018 • Textbook
link and cover image for the book Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • February 2018 • Textbook
link and cover image for the book Diversity in the Power Elite: Ironies and Unfulfilled Promises, Third Edition
Diversity in the Power Elite: Ironies and Unfulfilled Promises, Third Edition
RICHARD L. ZWEIGENHAFT AND G. WILLIAM DOMHOFF
Rowman & Littlefield Publishers • January 2018 • Textbook
link and cover image for the book Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
link and cover image for the book The Activation Imperative: How to Build Brands and Business by Inspiring Action
The Activation Imperative: How to Build Brands and Business by Inspiring Action
WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND
Rowman & Littlefield Publishers • November 2016 • Professional
link and cover image for the book Occupational Safety and Health Law Handbook, Third Edition
Occupational Safety and Health Law Handbook, Third Edition
MELISSA A. BAILEY; MATTHEW C. COOPER; FRANK D. DAVIS; WILLIAM K. DORAN; JOHN B. FLOOD; MARGARET S. LOPEZ; JOHN F. M...
Bernan Press • March 2016 • Textbook
link and cover image for the book Strategic Copywriting: How to Create Effective Advertising, Second Edition
Strategic Copywriting: How to Create Effective Advertising, Second Edition
EDD APPLEGATE
Rowman & Littlefield Publishers • November 2015 • Textbook
link and cover image for the book Safety Metrics: Tools and Techniques for Measuring Safety Performance, Third Edition
Safety Metrics: Tools and Techniques for Measuring Safety Performance, Third Edition
CHRISTOPHER A. JANICAK
Bernan Press • September 2015 • Professional
link and cover image for the book Environmental Health and Safety Audits: A Compendium of Thoughts and Trends
Environmental Health and Safety Audits: A Compendium of Thoughts and Trends
LAWRENCE B. CAHILL
Bernan Press • September 2015 • Professional
link and cover image for the book Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Second Edition
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Second Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • July 2014 • Textbook