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Integrated Marketing Communication
Integrated marketing communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This series seeks to ground IMC with communication ethics in order to take the theory and practice of IMC beyond a critical and deconstructive understanding and into new areas of productive inquiry. We seek to advance the scholarship of IMC in a manner that influences and informs future practice. Submissions may rely on varied methodologies and relate to the study and practice of communication and its theoretical diversity, including but not limited to the areas of rhetoric, visual communication, media ecology, philosophy of communication, mass communication, intercultural communication, and instructional communication. We welcome submissions addressing all facets of IMC although the series' focus is on IMC's relationship with communication ethics. While edited volumes will be considered, we encourage the submission of scholarly monographs that explore, in-depth, issues in integrated marketing communication.
Jeanne M. Persuit (
Staff editorial contact:
Nicolette Amstutz (
Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding
Lexington Books • October 2018 • Monograph
Integrated Marketing Communication: Creating Spaces for Engagement
JEANNE M. PERSUIT AND CHRISTINA L. MCDOWELL MARINCHAK -
DANIEL ASSMUS; JILL K. BURK;...
Lexington Books • August 2018 • Monograph