Communication; Strategic Communication; Advertising, Marketing | Rowman & Littlefield
Communication; Strategic Communication; Advertising, Marketing
Advertising Account Planning: New Strategies in the Digital Landscape
CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • June 2019 • Textbook
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man
TONY KELSO
Rowman & Littlefield Publishers • September 2018 • Textbook
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • July 2018 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • February 2018 • Textbook
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
The Activation Imperative: How to Build Brands and Business by Inspiring Action
WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND
Rowman & Littlefield Publishers • November 2016 • Professional
Strategic Copywriting: How to Create Effective Advertising, Second Edition
EDD APPLEGATE
Rowman & Littlefield Publishers • November 2015 • Textbook
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition
ARTHUR ASA BERGER
Rowman & Littlefield Publishers • January 2015 • Textbook