Communication; Strategic Communication; Advertising, Marketing | Rowman & Littlefield

Communication; Strategic Communication; Advertising, Marketing

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ID	ISBN13	Format	Title	Full Title	Image URL	ord	Imprint	Author	cur US Price	cur UK Price	cur US Pub Date	SPub Date	lnk ISBN13	Classification	Rank

Advertising Account Planning: New Strategies in the Digital Landscape, Second Edition KELLI S. BOLING; CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES Rowman & Littlefield Publishers • January 2025 • Textbook
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Fourth Edition KEITH A. QUESENBERRY Rowman & Littlefield Publishers • February 2024 • Textbook
Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement LAURENCE MINSKY; SUSAN WESTWATER; SCOT WESTWATER AND COLLEEN FAHEY - FOREWORD BY PHILIP KOTLER Rowman & Littlefield Publishers • July 2023 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition ROBYN BLAKEMAN Rowman & Littlefield Publishers • July 2023 • Textbook
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape KEITH A. QUESENBERRY AND MICHAEL K. COOLSEN Rowman & Littlefield Publishers • February 2023 • Textbook
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition ARTHUR ASA BERGER Rowman & Littlefield Publishers • August 2020 • Textbook
Advertising Account Planning: New Strategies in the Digital Landscape CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES Rowman & Littlefield Publishers • June 2019 • Textbook
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man TONY KELSO Rowman & Littlefield Publishers • September 2018 • Textbook
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition DEAN K. FUEROGHNE Rowman & Littlefield Publishers • March 2017 • Reference
The Activation Imperative: How to Build Brands and Business by Inspiring Action WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND Rowman & Littlefield Publishers • November 2016 • Professional
Strategic Copywriting: How to Create Effective Advertising, Second Edition EDD APPLEGATE Rowman & Littlefield Publishers • November 2015 • Textbook

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