Business; Advertising | Rowman & Littlefield
Business; Advertising
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition
ARTHUR ASA BERGER
Rowman & Littlefield Publishers • August 2020 • Textbook
Advertising Account Planning: New Strategies in the Digital Landscape
CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • June 2019 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • February 2018 • Textbook
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference