Business & Economics / Marketing / Research | Rowman & Littlefield

Business & Economics / Marketing / Research

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ID	ISBN13	Format	Title	Full Title	Image URL	ord	Imprint	Author	cur US Price	cur UK Price	cur US Pub Date	SPub Date	lnk ISBN13	Classification	Rank

Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods YOUNG JOON LIM Rowman & Littlefield Publishers • November 2024 • Textbook
Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements FIELDING MONTGOMERY Lexington Books • August 2023 • Monograph
Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach ROBERT S. LITTLEFIELD; DEANNA D. SELLNOW AND TIMOTHY L. SELLNOW Lexington Books • August 2022 • Monograph
The Consumer Insights Handbook: Unlocking Audience Research Methods DANIELLE SARVER COOMBS Rowman & Littlefield Publishers • June 2021 • Textbook
Comparative Advertising: History, Theory, and Practice FRED BEARD Lexington Books • July 2020 • Monograph
Consumer Research for Museum Marketers: Audience Insights Money Can't Buy MARGOT A. WALLACE AltaMira Press • January 2010 • Professional
Simulated Test Marketing: Technology for Launching Successful New Products, New Edition KEVIN J. CLANCY; PETER C. KRIEG AND MARIANNE MCGARRY WOLF Lexington Books • December 2002 • Monograph

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