Business & Economics / Marketing / Research | Rowman & Littlefield

Business & Economics / Marketing / Research

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ID	ISBN13	Format	Title	Full Title	Image URL	ord	Imprint	Author	cur US Price	cur UK Price	cur US Pub Date	SPub Date	lnk ISBN13	Classification	Rank

The Consumer Insights Handbook: Unlocking Audience Research Methods DANIELLE SARVER COOMBS Rowman & Littlefield Publishers • June 2021 • Textbook
Consumer Research for Museum Marketers: Audience Insights Money Can't Buy MARGOT A. WALLACE AltaMira Press • January 2010 • Professional
Market New Products Successfully: Using Simulated Test Market Technology, New Edition KEVIN J. CLANCY; PETER C. KRIEG AND MARIANNE MCGARRY WOLF Lexington Books • February 2006 • Monograph
Simulated Test Marketing: Technology for Launching Successful New Products, New Edition KEVIN J. CLANCY; PETER C. KRIEG AND MARIANNE MCGARRY WOLF Lexington Books • December 2002 • Monograph

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