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Business & Economics / Marketing / General
High Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life
JIM WASSERMAN
Rowman & Littlefield Publishers • June 2019 • Professional
Advertising Account Planning: New Strategies in the Digital Landscape
CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • June 2019 • Textbook
Middle Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life
JIM WASSERMAN AND DAVID W. LOVELAND
Rowman & Littlefield Publishers • January 2019 • Professional
Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate
BARBARA ALLEN AND DANIEL STEVENS - CONTRIBUTIONS BY JEFFREY BERG
Lexington Books • October 2018 • Monograph
Social Media: How to Engage, Share, and Connect, Third Edition
REGINA LUTTRELL
Rowman & Littlefield Publishers • August 2018 • Textbook
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • July 2018 • Textbook
Engaging Data: Smart Strategies for School Communication
TRINETTE MARQUIS
NSPRA National School Public Relations Association • June 2018 • Professional
A Practical Guide to Ethics in Public Relations
REGINA LUTTRELL AND JAMIE WARD
Rowman & Littlefield Publishers • February 2018 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • February 2018 • Textbook
The Activation Imperative: How to Build Brands and Business by Inspiring Action
WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND
Rowman & Littlefield Publishers • January 2018 • Professional
The Ultimatum of Pleasure: Behavioral Economics and Social Development
ARSEN DALLAKYAN AND KARLEN DALLAKYAN
Hamilton Books • July 2017 • Monograph
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
Maximize Your School Marketing
JOHANNA M. LOCKHART
Rowman & Littlefield Publishers • October 2016 • Professional
Fundamentals of School Marketing
JOHANNA M. LOCKHART
Rowman & Littlefield Publishers • September 2016 • Professional
Start With the Future and Work Back: A Heritage Management Manifesto
BRUCE WEINDRUCH
Hamilton Books • April 2016 • Professional
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget
BOBBY BORG
Hal Leonard • August 2014 • General Interest
The Bible: The Greatest Marketing Tool Ever Written
BERNARD BECK
Hamilton Books • August 2010 • Monograph
The Hummer: Myths and Consumer Culture
EDITED BY ELAINE CARDENAS AND ELLEN L. GORMAN - CONTRIBUTIONS BY RENE CARDENAS; JOANNE CLARKE DILLMAN; DEREK S....
Lexington Books • March 2007 • Monograph
Market New Products Successfully: Using Simulated Test Market Technology, New Edition
KEVIN J. CLANCY; PETER C. KRIEG AND MARIANNE MCGARRY WOLF
Lexington Books • February 2006 • Monograph
Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions
BILL DODDS
UPA • August 2003 • Monograph
The Advertising Kit: A Complete Guide for Small Businesses
JEANNETTE SMITH
Lexington Books • August 2003 • Monograph
From Research to Riches: The Secret Rules of Successful Marketing
JIM NELEMS
Taylor Trade Publishing • January 2003 • Trade
Simulated Test Marketing: Technology for Launching Successful New Products, New Edition
KEVIN J. CLANCY; PETER C. KRIEG AND MARIANNE MCGARRY WOLF
Lexington Books • December 2002 • Monograph
Make It Profitable!: How to Make Your Art, Craft, Design, Writing or Publishing Business More Efficient, More Satisfying, and MORE PROFITABLE
BARBARA BRABEC
M. Evans & Company • April 2000 • Trade
International Network of Public Libraries: Quality Management in Public Libraries, Volume 2
UTE KLAASSEN; CHRIS WIERSMA AND THIERRY GIAPPICONI
Scarecrow Press • November 1999 • Professional
Success and Survival on Wall Street: Understanding the Mind of the Market
CHARLES SMITH
Rowman & Littlefield Publishers • August 1999 • Trade
Is Communism Dead Forever?
JAMES K. MCCOLLUM
UPA • October 1998 • Monograph
Essentials of Marketing High Technology
WILLIAM SHANKLIN AND JOHN CHARLES RYANS
Lexington Books • June 1998 • Monograph
Effective Radio Advertising: A Guide to Winning Customers with Targeted Campaigns and Creative Commercials
MARC WEINBERGER; LELAND CAMPBELL AND ELIZABETH BRODY
Lexington Books • June 1998 • Monograph
Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace
WILLIAM LAZER
Lexington Books • June 1998 • Monograph