Business & Economics / Marketing / General

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Monograph

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Reference

Textbook

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Imprints

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Bonus Books

Fortress Academic

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Ivan R. Dee

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Scarecrow Press

Taylor Trade Publishing

UPA

Data table related to the headers above
ID	ISBN13	Format	Title	Full Title	Image URL	ord	Imprint	Author	cur US Price	cur UK Price	cur US Pub Date	SPub Date	lnk ISBN13	Classification	Rank

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics TREVOR A. SMITH AND KENROY C. WEDDERBURN Lexington Books • November 2021 • Monograph
Marketing and Christian Proclamation in Theological Perspective EMILY BETH HILL Fortress Academic • June 2021 • Monograph
Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate BARBARA ALLEN AND DANIEL STEVENS - CONTRIBUTIONS BY JEFFREY BERG Lexington Books • June 2021 • Monograph
The Rowman & Littlefield Handbook of Media Management and Business EDITED BY L. MEGHAN MAHONEY AND TANG TANG Rowman & Littlefield Publishers • December 2020 • Reference
Celebrity and the American Political Process: Integrated Marketing Communication JENNIFER BRUBAKER Lexington Books • November 2020 • Monograph
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature GAD SAAD - FOREWORD BY DAVID M. BUSS Prometheus • September 2020 • Trade
Marketing the Arts: An Introduction ANTHONY RHINE Rowman & Littlefield Publishers • May 2020 • Textbook
Hashtags and Headlines: Marketing for School Leaders AZURE ANGELOV; DEIDRE PETTINGA AND DAVID F. BATEMAN Rowman & Littlefield Publishers • February 2020 • Professional
Elementary Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life JIM WASSERMAN AND DAVID W. LOVELAND Rowman & Littlefield Publishers • February 2020 • Professional
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget, 2nd Edition BOBBY BORG Rowman & Littlefield Publishers • January 2020 • Professional
Markets against Modernity: Ecological Irrationality, Public and Private RYAN H. MURPHY Lexington Books • November 2019 • Monograph
High Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life JIM WASSERMAN Rowman & Littlefield Publishers • June 2019 • Professional
Advertising Account Planning: New Strategies in the Digital Landscape CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES Rowman & Littlefield Publishers • June 2019 • Textbook
Middle Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life JIM WASSERMAN AND DAVID W. LOVELAND Rowman & Littlefield Publishers • January 2019 • Professional
Social Media: How to Engage, Share, and Connect, Third Edition REGINA LUTTRELL Rowman & Littlefield Publishers • August 2018 • Textbook
Engaging Data: Smart Strategies for School Communication TRINETTE MARQUIS NSPRA National School Public Relations Association • June 2018 • Professional
A Practical Guide to Ethics in Public Relations REGINA LUTTRELL AND JAMIE WARD Rowman & Littlefield Publishers • February 2018 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition ROBYN BLAKEMAN Rowman & Littlefield Publishers • February 2018 • Textbook
The Activation Imperative: How to Build Brands and Business by Inspiring Action WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND Rowman & Littlefield Publishers • January 2018 • Professional
The Ultimatum of Pleasure: Behavioral Economics and Social Development ARSEN DALLAKYAN AND KARLEN DALLAKYAN Hamilton Books • July 2017 • Monograph
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition DEAN K. FUEROGHNE Rowman & Littlefield Publishers • March 2017 • Reference
Maximize Your School Marketing JOHANNA M. LOCKHART Rowman & Littlefield Publishers • October 2016 • Professional
Fundamentals of School Marketing JOHANNA M. LOCKHART Rowman & Littlefield Publishers • September 2016 • Professional
Start With the Future and Work Back: A Heritage Management Manifesto BRUCE WEINDRUCH Hamilton Books • April 2016 • Professional
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget BOBBY BORG Hal Leonard • August 2014 • General Interest
Second That Emotion: How Decisions, Trends, & Movements Are Shaped JEREMY D. HOLDEN Prometheus • September 2012 • Trade
The Evolution of Revolutions: How We Create, Shape, and React to Change PATRICK J. HOWIE Prometheus • September 2011 • Trade
Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development CALVIN L. HODOCK Prometheus • September 2010 • Trade
The Bible: The Greatest Marketing Tool Ever Written BERNARD BECK Hamilton Books • August 2010 • Monograph
Creating Demand: Generate Cool, Custom Marketing Ideas GERARDO V. TABIO Prometheus • January 2010 • Trade