Business & Economics / Marketing / General | Rowman & Littlefield
Business & Economics / Marketing / General
The Rowman & Littlefield Handbook of Media Management and Business
EDITED BY L. MEGHAN MAHONEY AND TANG TANG
Rowman & Littlefield Publishers • December 2020 • Reference
Celebrity and the American Political Process: Integrated Marketing Communication
JENNIFER BRUBAKER
Lexington Books • November 2020 • Monograph
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
GAD SAAD - FOREWORD BY DAVID M. BUSS
Prometheus • September 2020 • Trade
Marketing the Arts: An Introduction
ANTHONY RHINE
Rowman & Littlefield Publishers • May 2020 • Textbook
Hashtags and Headlines: Marketing for School Leaders
AZURE ANGELOV; DEIDRE PETTINGA AND DAVID F. BATEMAN
Rowman & Littlefield Publishers • February 2020 • Professional
Elementary Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life
JIM WASSERMAN AND DAVID W. LOVELAND
Rowman & Littlefield Publishers • February 2020 • Professional
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget, 2nd Edition
BOBBY BORG
Rowman & Littlefield Publishers • January 2020 • Professional
Markets against Modernity: Ecological Irrationality, Public and Private
RYAN H. MURPHY
Lexington Books • November 2019 • Monograph
High Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life
JIM WASSERMAN
Rowman & Littlefield Publishers • June 2019 • Professional
Advertising Account Planning: New Strategies in the Digital Landscape
CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • June 2019 • Textbook
Middle Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life
JIM WASSERMAN AND DAVID W. LOVELAND
Rowman & Littlefield Publishers • January 2019 • Professional
Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate
BARBARA ALLEN AND DANIEL STEVENS - CONTRIBUTIONS BY JEFFREY BERG
Lexington Books • October 2018 • Monograph
Social Media: How to Engage, Share, and Connect, Third Edition
REGINA LUTTRELL
Rowman & Littlefield Publishers • August 2018 • Textbook
Engaging Data: Smart Strategies for School Communication
TRINETTE MARQUIS
NSPRA National School Public Relations Association • June 2018 • Professional
A Practical Guide to Ethics in Public Relations
REGINA LUTTRELL AND JAMIE WARD
Rowman & Littlefield Publishers • February 2018 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • February 2018 • Textbook
The Activation Imperative: How to Build Brands and Business by Inspiring Action
WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND
Rowman & Littlefield Publishers • January 2018 • Professional
The Ultimatum of Pleasure: Behavioral Economics and Social Development
ARSEN DALLAKYAN AND KARLEN DALLAKYAN
Hamilton Books • July 2017 • Monograph
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
Maximize Your School Marketing
JOHANNA M. LOCKHART
Rowman & Littlefield Publishers • October 2016 • Professional
Fundamentals of School Marketing
JOHANNA M. LOCKHART
Rowman & Littlefield Publishers • September 2016 • Professional
Start With the Future and Work Back: A Heritage Management Manifesto
BRUCE WEINDRUCH
Hamilton Books • April 2016 • Professional
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget
BOBBY BORG
Hal Leonard • August 2014 • General Interest
Second That Emotion: How Decisions, Trends, & Movements Are Shaped
JEREMY D. HOLDEN
Prometheus • September 2012 • Trade
The Evolution of Revolutions: How We Create, Shape, and React to Change
PATRICK J. HOWIE
Prometheus • September 2011 • Trade
Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development
CALVIN L. HODOCK
Prometheus • September 2010 • Trade
The Bible: The Greatest Marketing Tool Ever Written
BERNARD BECK
Hamilton Books • August 2010 • Monograph
Creating Demand: Generate Cool, Custom Marketing Ideas
GERARDO V. TABIO
Prometheus • January 2010 • Trade
Sports, Inc.: 100 Years of Sports Business
PHIL SCHAAF
Prometheus • December 2009 • Trade
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Frie nds About
KATE NEWLIN
Prometheus • December 2009 • Trade