Business & Economics / Marketing / General

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Data table related to the headers above
ID	ISBN13	Format	Title	Full Title	Image URL	ord	Imprint	Author	cur US Price	cur UK Price	cur US Pub Date	SPub Date	lnk ISBN13	Classification	Rank

Advertising Account Planning: New Strategies in the Digital Landscape, Second Edition KELLI S. BOLING; CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES Rowman & Littlefield Publishers • February 2025 • Textbook
The Art of Small Business Social Media: A Blueprint for Marketing Success PEG FITZPATRICK - FOREWORD BY GUY KAWASAKI Rowman & Littlefield Publishers • November 2024 • Trade
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Fourth Edition KEITH A. QUESENBERRY Rowman & Littlefield Publishers • February 2024 • Textbook
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics TREVOR A. SMITH AND KENROY C. WEDDERBURN Lexington Books • August 2023 • Monograph
Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement LAURENCE MINSKY; SUSAN WESTWATER; SCOT WESTWATER AND COLLEEN FAHEY - FOREWORD BY PHILIP KOTLER Rowman & Littlefield Publishers • July 2023 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition ROBYN BLAKEMAN Rowman & Littlefield Publishers • July 2023 • Textbook
Celebrity and the American Political Process: Integrated Marketing Communication JENNIFER BRUBAKER Lexington Books • March 2023 • Monograph
SilverComm: Marketing Practices and Messages for the Age of Aging ANNE M. COOPER AND YOUNG JOON LIM Rowman & Littlefield Publishers • February 2023 • Textbook
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape KEITH A. QUESENBERRY AND MICHAEL K. COOLSEN Rowman & Littlefield Publishers • February 2023 • Textbook
The Rowman & Littlefield Handbook of Media Management and Business EDITED BY L. MEGHAN MAHONEY AND TANG TANG Rowman & Littlefield Publishers • September 2022 • Reference
Marketing and Christian Proclamation in Theological Perspective EMILY BETH HILL Fortress Academic • June 2021 • Monograph
Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate BARBARA ALLEN AND DANIEL STEVENS - CONTRIBUTIONS BY JEFFREY BERG Lexington Books • June 2021 • Monograph
Marketing the Arts: An Introduction ANTHONY RHINE Rowman & Littlefield Publishers • May 2020 • Textbook
Hashtags and Headlines: Marketing for School Leaders AZURE D. S. ANGELOV; DEIDRE PETTINGA AND DAVID F. BATEMAN Rowman & Littlefield Publishers • February 2020 • Professional
Elementary Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life JIM WASSERMAN AND DAVID W. LOVELAND Rowman & Littlefield Publishers • February 2020 • Professional
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget, 2nd Edition BOBBY BORG Rowman & Littlefield Publishers • January 2020 • Professional
Markets against Modernity: Ecological Irrationality, Public and Private RYAN H. MURPHY Lexington Books • November 2019 • Monograph
High Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life JIM WASSERMAN Rowman & Littlefield Publishers • June 2019 • Professional
Advertising Account Planning: New Strategies in the Digital Landscape CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES Rowman & Littlefield Publishers • June 2019 • Textbook
Middle Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life JIM WASSERMAN AND DAVID W. LOVELAND Rowman & Littlefield Publishers • January 2019 • Professional
Engaging Data: Smart Strategies for School Communication TRINETTE MARQUIS NSPRA National School Public Relations Association • June 2018 • Professional
A Practical Guide to Ethics in Public Relations REGINA LUTTRELL AND JAMIE WARD Rowman & Littlefield Publishers • February 2018 • Textbook
The Activation Imperative: How to Build Brands and Business by Inspiring Action WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND Rowman & Littlefield Publishers • January 2018 • Professional
The Ultimatum of Pleasure: Behavioral Economics and Social Development ARSEN DALLAKYAN AND KARLEN DALLAKYAN Hamilton Books • July 2017 • Monograph
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition DEAN K. FUEROGHNE Rowman & Littlefield Publishers • March 2017 • Reference
Maximize Your School Marketing JOHANNA M. LOCKHART Rowman & Littlefield Publishers • October 2016 • Professional
Fundamentals of School Marketing JOHANNA M. LOCKHART Rowman & Littlefield Publishers • September 2016 • Professional
Start With the Future and Work Back: A Heritage Management Manifesto BRUCE WEINDRUCH Hamilton Books • April 2016 • Professional
The Bible: The Greatest Marketing Tool Ever Written BERNARD BECK Hamilton Books • August 2010 • Monograph
The Hummer: Myths and Consumer Culture EDITED BY ELAINE CARDENAS AND ELLEN L. GORMAN - CONTRIBUTIONS BY RENE CARDENAS; JOANNE CLARKE DILLMAN; DEREK S.... Lexington Books • March 2007 • Monograph