Business & Economics / Advertising & Promotion

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General Interest

Monograph

Professional

Reference

Textbook

Trade

Imprints

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Hamilton Books

Humanities Press

Lexington Books

Prometheus

Rowman & Littlefield Publishers

Scarecrow Press

Data table related to the headers above
ID	ISBN13	Format	Title	Full Title	Image URL	ord	Imprint	Author	cur US Price	cur UK Price	cur US Pub Date	SPub Date	lnk ISBN13	Classification	Rank

Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement LAURENCE MINSKY; COLLEEN FAHEY; SUSAN WESTWATER AND SCOT WESTWATER - FOREWORD BY PHILIP KOTLER Rowman & Littlefield Publishers • September 2023 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition ROBYN BLAKEMAN Rowman & Littlefield Publishers • July 2023 • Textbook
Research Perspectives on Social Media Influencers and Brand Communication EDITED BY BRANDI WATKINS - CONTRIBUTIONS BY ALISA AGOZZINO; COURTNEY A. BARCLAY; KELLI S. BURNS; LISA HARRISON;... Lexington Books • August 2022 • Monograph
A History of Advertising: The First 300,000 Years JEF I RICHARDS Rowman & Littlefield Publishers • May 2022 • Reference
Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News SUSAN H. SARAPIN AND PAMELA L. MORRIS Lexington Books • January 2022 • Monograph
Creative Expression and the Law NANCY WHITMORE Rowman & Littlefield Publishers • June 2021 • Textbook
The Consumer Insights Handbook: Unlocking Audience Research Methods DANIELLE SARVER COOMBS Rowman & Littlefield Publishers • June 2021 • Textbook
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition ARTHUR ASA BERGER Rowman & Littlefield Publishers • August 2020 • Textbook
Feminist Perspectives on Advertising: What's the Big Idea? EDITED BY KIM GOLOMBISKY - FOREWORD BY JEAN KILBOURNE - CONTRIBUTIONS BY DUNJA ANTUNOVIC; LI CHEN; JANIC... Lexington Books • June 2020 • Monograph
Feminists, Feminisms, and Advertising: Some Restrictions Apply EDITED BY KIM GOLOMBISKY AND PEGGY J. KRESHEL - CONTRIBUTIONS BY JILLIAN M. BÁEZ; CAROLYN BRONSTEIN; CATHERINE ... Lexington Books • September 2019 • Monograph
Advertising Account Planning: New Strategies in the Digital Landscape CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES Rowman & Littlefield Publishers • June 2019 • Textbook
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man TONY KELSO Rowman & Littlefield Publishers • September 2018 • Textbook
The Activation Imperative: How to Build Brands and Business by Inspiring Action WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND Rowman & Littlefield Publishers • January 2018 • Professional
The Ultimatum of Pleasure: Behavioral Economics and Social Development ARSEN DALLAKYAN AND KARLEN DALLAKYAN Hamilton Books • July 2017 • Monograph
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition DEAN K. FUEROGHNE Rowman & Littlefield Publishers • March 2017 • Reference
Start With the Future and Work Back: A Heritage Management Manifesto BRUCE WEINDRUCH Hamilton Books • April 2016 • Professional
Global Advertising in a Global Culture THOMAS H. P. GOULD Rowman & Littlefield Publishers • December 2015 • Monograph
Strategic Copywriting: How to Create Effective Advertising, Second Edition EDD APPLEGATE Rowman & Littlefield Publishers • November 2015 • Textbook
Lydia Pinkham: The Face That Launched a Thousand Ads SAMMY R. DANNA Rowman & Littlefield Publishers • March 2015 • Monograph
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition ARTHUR ASA BERGER Rowman & Littlefield Publishers • January 2015 • Textbook
The Rise of Advertising in the United States: A History of Innovation to 1960 EDD APPLEGATE Rowman & Littlefield Publishers • September 2014 • General Interest
Ad Women: How They Impact What We Need, Want, and Buy JULIANN SIVULKA Prometheus • December 2012 • Trade
Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940 JULIANN SIVULKA Humanities Press • March 2011 • General Interest
Street-Smart Advertising: How to Win the Battle of the Buzz, Updated Edition MARGO BERMAN Rowman & Littlefield Publishers • September 2010 • Trade
The Erotic History of Advertising TOM REICHERT Prometheus • April 2010 • Trade
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Frie nds About KATE NEWLIN Prometheus • December 2009 • Trade
America in JeruSALEm: Globalization, National Identity, and Israeli Advertising ANAT FIRST AND ELI AVRAHAM Lexington Books • October 2009 • Monograph
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors MARGO BERMAN AND ROBYN BLAKEMAN Rowman & Littlefield Publishers • July 2009 • Textbook
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About KATE NEWLIN Prometheus • February 2009 • Trade
The Bare Bones Introduction to Integrated Marketing Communication ROBYN BLAKEMAN Rowman & Littlefield Publishers • December 2008 • Textbook