Business & Economics / Advertising & Promotion | Rowman & Littlefield
Business & Economics / Advertising & Promotion
Feminist Perspectives on Advertising: What's the Big Idea?
EDITED BY KIM GOLOMBISKY - FOREWORD BY JEAN KILBOURNE - CONTRIBUTIONS BY DUNJA ANTUNOVIC; LI CHEN; JANIC...
Lexington Books • November 2018 • Monograph
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man
TONY KELSO
Rowman & Littlefield Publishers • September 2018 • Textbook
The Activation Imperative: How to Build Brands and Business by Inspiring Action
WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND
Rowman & Littlefield Publishers • January 2018 • Professional
Feminists, Feminisms, and Advertising: Some Restrictions Apply
EDITED BY KIM GOLOMBISKY AND PEGGY J. KRESHEL - CONTRIBUTIONS BY JILLIAN M. BÁEZ; CAROLYN BRONSTEIN; CATHERINE ...
Lexington Books • October 2017 • Monograph
The Ultimatum of Pleasure: Behavioral Economics and Social Development
ARSEN DALLAKYAN AND KARLEN DALLAKYAN
Hamilton Books • July 2017 • Monograph
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
Start With the Future and Work Back: A Heritage Management Manifesto
BRUCE WEINDRUCH
Hamilton Books • April 2016 • Professional
Global Advertising in a Global Culture
THOMAS H. P. GOULD
Rowman & Littlefield Publishers • December 2015 • Monograph
Strategic Copywriting: How to Create Effective Advertising, Second Edition
EDD APPLEGATE
Rowman & Littlefield Publishers • November 2015 • Textbook
Lydia Pinkham: The Face That Launched a Thousand Ads
SAMMY R. DANNA
Rowman & Littlefield Publishers • March 2015 • Monograph
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition
ARTHUR ASA BERGER
Rowman & Littlefield Publishers • January 2015 • Textbook
The Rise of Advertising in the United States: A History of Innovation to 1960
EDD APPLEGATE
Rowman & Littlefield Publishers • September 2014 • General Interest
Street-Smart Advertising: How to Win the Battle of the Buzz, Updated Edition
MARGO BERMAN
Rowman & Littlefield Publishers • September 2010 • Trade
America in JeruSALEm: Globalization, National Identity, and Israeli Advertising
ANAT FIRST AND ELI AVRAHAM
Lexington Books • October 2009 • Monograph
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
MARGO BERMAN AND ROBYN BLAKEMAN
Rowman & Littlefield Publishers • July 2009 • Textbook
The Bare Bones Introduction to Integrated Marketing Communication
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • December 2008 • Textbook
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
MARCEL DANESI
Rowman & Littlefield Publishers • September 2007 • Textbook
Humor in the Advertising Business: Theory, Practice, and Wit
FRED K. BEARD
Rowman & Littlefield Publishers • July 2007 • Textbook
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
EDD APPLEGATE AND ART JOHNSEN
Rowman & Littlefield Publishers • October 2006 • Textbook
Street-Smart Advertising: How to Win the Battle of the Buzz
MARGO BERMAN
Rowman & Littlefield Publishers • September 2006 • Textbook
The Bare Bones of Advertising Print Design
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • October 2004 • Textbook
Effective Radio Advertising: A Guide to Winning Customers with Targeted Campaigns and Creative Commercials
MARC WEINBERGER; LELAND CAMPBELL AND ELIZABETH BRODY
Lexington Books • June 1998 • Monograph
Commodity Advertising: The Economics and Measurement of Generic Programs
OLAN FORKER AND RON WARD
Lexington Books • June 1998 • Monograph
Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace
WILLIAM LAZER
Lexington Books • June 1998 • Monograph