GENERAL
Browse by Subjects
New Releases
Coming Soon
Chases's Calendar
ACADEMIC
Textbooks
Browse by Course
Instructor's Copies
Monographs & Research
Reference
PROFESSIONAL
Education
Intelligence & Security
Library Services
Business & Leadership
Museum Studies
Music
Pastoral Resources
Psychotherapy
FREUD SET
Loading…
Classifications
All
General Interest
Monograph
Professional
Reference
Textbook
Trade
Imprints
All
Hamilton Books
Humanities Press
Lexington Books
Rowman & Littlefield Publishers
Scarecrow Press
Business & Economics / Advertising & Promotion
Loading…
Classifications
All
General Interest
Monograph
Professional
Reference
Textbook
Trade
Imprints
All
Hamilton Books
Humanities Press
Lexington Books
Rowman & Littlefield Publishers
Scarecrow Press
Data table related to the headers above
ID
ISBN13
Format
Title
Full Title
Image URL
ord
Imprint
Author
cur US Price
cur UK Price
cur US Pub Date
SPub Date
lnk ISBN13
Classification
Rank
Advertising Account Planning: New Strategies in the Digital Landscape, Second Edition
KELLI S. BOLING; CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • February 2025 • Textbook
A History of Advertising: The First 300,000 Years
JEF I RICHARDS
Rowman & Littlefield Publishers • July 2024 • Reference
Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News
SUSAN H. SARAPIN; SUSAN H. SARAPIN AND PAMELA L. MORRIS
Lexington Books • February 2024 • Monograph
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Fourth Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • February 2024 • Textbook
A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social
KATI E. SUDNICK
Lexington Books • November 2023 • Monograph
Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement
LAURENCE MINSKY; SUSAN WESTWATER; SCOT WESTWATER AND COLLEEN FAHEY -
FOREWORD BY
PHILIP KOTLER
Rowman & Littlefield Publishers • July 2023 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Fourth Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • July 2023 • Textbook
Research Perspectives on Social Media Influencers and Brand Communication
EDITED BY
BRANDI WATKINS -
CONTRIBUTIONS BY
ALISA AGOZZINO; COURTNEY A. BARCLAY; KELLI S. BURNS; LISA HARRISON;...
Lexington Books • August 2022 • Monograph
Creative Expression and the Law
NANCY WHITMORE
Rowman & Littlefield Publishers • June 2021 • Textbook
The Consumer Insights Handbook: Unlocking Audience Research Methods
DANIELLE SARVER COOMBS
Rowman & Littlefield Publishers • June 2021 • Textbook
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition
ARTHUR ASA BERGER
Rowman & Littlefield Publishers • August 2020 • Textbook
Feminist Perspectives on Advertising: What's the Big Idea?
EDITED BY
KIM GOLOMBISKY -
FOREWORD BY
JEAN KILBOURNE -
CONTRIBUTIONS BY
DUNJA ANTUNOVIC; LI CHEN; JANIC...
Lexington Books • June 2020 • Monograph
Feminists, Feminisms, and Advertising: Some Restrictions Apply
EDITED BY
KIM GOLOMBISKY AND PEGGY J. KRESHEL -
CONTRIBUTIONS BY
JILLIAN M. BÁEZ; CAROLYN BRONSTEIN; CATHERINE ...
Lexington Books • September 2019 • Monograph
Advertising Account Planning: New Strategies in the Digital Landscape
CAROL J. PARDUN; BETH E. BARNES AND SHERI J. BROYLES
Rowman & Littlefield Publishers • June 2019 • Textbook
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man
TONY KELSO
Rowman & Littlefield Publishers • September 2018 • Textbook
The Activation Imperative: How to Build Brands and Business by Inspiring Action
WILLIAM ROSEN AND LAURENCE MINSKY -
FOREWORD BY
RORY SUTHERLAND
Rowman & Littlefield Publishers • January 2018 • Professional
The Ultimatum of Pleasure: Behavioral Economics and Social Development
ARSEN DALLAKYAN AND KARLEN DALLAKYAN
Hamilton Books • July 2017 • Monograph
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
Start With the Future and Work Back: A Heritage Management Manifesto
BRUCE WEINDRUCH
Hamilton Books • April 2016 • Professional
Global Advertising in a Global Culture
THOMAS H. P. GOULD
Rowman & Littlefield Publishers • December 2015 • Monograph
Strategic Copywriting: How to Create Effective Advertising, Second Edition
EDD APPLEGATE
Rowman & Littlefield Publishers • November 2015 • Textbook
Lydia Pinkham: The Face That Launched a Thousand Ads
SAMMY R. DANNA
Rowman & Littlefield Publishers • March 2015 • Monograph
The Rise of Advertising in the United States: A History of Innovation to 1960
EDD APPLEGATE
Rowman & Littlefield Publishers • September 2014 • General Interest
Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940
JULIANN SIVULKA
Humanities Press • March 2011 • General Interest
Street-Smart Advertising: How to Win the Battle of the Buzz, Updated Edition
MARGO BERMAN
Rowman & Littlefield Publishers • September 2010 • Trade
America in JeruSALEm: Globalization, National Identity, and Israeli Advertising
ANAT FIRST AND ELI AVRAHAM
Lexington Books • October 2009 • Monograph
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
MARGO BERMAN AND ROBYN BLAKEMAN
Rowman & Littlefield Publishers • July 2009 • Textbook
The Bare Bones Introduction to Integrated Marketing Communication
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • December 2008 • Textbook
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
MARCEL DANESI
Rowman & Littlefield Publishers • September 2007 • Textbook
Humor in the Advertising Business: Theory, Practice, and Wit
FRED K. BEARD
Rowman & Littlefield Publishers • July 2007 • Textbook
Loading…
Loading…
NEWSLETTERS