Lexington Books
Pages: 166
Trim: 6½ x 9¼
978-0-7391-9337-2 • Hardback • September 2014 • $120.00 • (£92.00)
978-1-4985-0461-4 • Paperback • April 2016 • $54.99 • (£42.00)
978-0-7391-9338-9 • eBook • September 2014 • $52.00 • (£40.00)
Valentina Marinescu is reader at the Faculty of Sociology and Social Work at Bucharest University.
Chapter 1: Many faces of Hallyu in the global world—Valentina Marinescu
Part I: Hallyu in Asia
Chapter 2: The Cultural Identity and Korean historical television dramas—Sunny Yoon
Chapter 3: Hallyu in Indonesia - Suray Agung Nugroho
Chapter 4: Japanese-Korean International Marriage through the Korean Wave in Japan—Atsushi Takeda
Part II: Hallyu in Europe
Chapter 5: Cultural perception and social impacts of the Korean wave in the Czech Republic—Vladislava Mazaná
Chapter 6: Wind of Change: Poland is One Step Away from the Korean Wave-Pawel Kida
Chapter 7: Hallyu and students’ motivation in studying Korean-Irina Sotirova
Chapter 8: Pop goes Korean Popular Culture: An investigation into the popularity of Hallyu culture in the UK-Colette Balmain
Chapter 9: Audience persceptions and representations of Korea—The Romanian experience—Valentina Marinescu, Ecaterina Balica
Part III: Hallyu in America
Chapter 10: Hallyu for Hire: The Commodification of Korea in Tourism Advertising and Marketing—Sherri L. Ter Molen
Chapter 11: HallyU.S.A: America’s Impact on The Korean Wave—Crystal S. Anderson
Chapter 12: Hallyu and Cultural Identity: A sociological approach to the Korean Wave in Argentina—Paula Iadevito
All chapters of this book are very informative and easy to understand, and engage in descriptive and practical-empirical arguments. Therefore, the book will be useful to readers who love Korean popular culture and who would like to learn its history and current status . . . This book will contribute greatly to the growing body of contemporary Korean (cultural) studies.
— Korean Studies
The Global Impact of South Korean Popular Culture: Hallyu Unbound helps elaborate the importance of the spread of Korean popular culture beyond simply the Asian continent to South America, Eastern Europe, and elsewhere. Using various academic disciplines, this volume demonstrates how the Korean wave has affected the view of Korea and its culture in diverse areas throughout the world, especially in heretofore unexplored areas like Eastern Europe where little scholarship has focused in the past. This bookis an excellent choice for those who wish to gain a better appreciation of the importance of the Korean wave and how it continues to expand and shape the consumption of Korean culture globally.
— Michael Pettid, Binghamton University
This book examines the substantial role Hallyu plays as a source of Korean cultural identity, contributing to the ongoing discussion of the significance of popular culture in cultural branding. Its chapters offer a documented view of the impact of Hallyu in a very wide geographic space and diverse cultural contexts, and suggest new ways for interpreting highly dynamic representations of Korean society and culture shaped by Hallyu around the globe. The variety of vantage points and the interdisciplinary approach make the book a stimulating read for scholars in cultural studies, media, and tourism, as well as for those interested in the commodification of culture. Also, scholars wishing to get a more nuanced understanding of the deliberate construction of cultural identity through the promotion of popular culture will find this book valuable and enlightening.
— Codruța Sîntionean, Babeș-Bolyai University